Shark Tank Season 17 Episode 12

By Liya Shanawas

Shark Tank is back with new episodes in March 2026 after a short break in February. Season 17, Episode 12 featured a fresh group of entrepreneurs looking to make a deal.

This episode featured Sharks Kevin O’Leary, Lori Greiner, Robert Herjavec, and Daniel Lubetzky, along with guest Fawn Weaver. Weaver founded Uncle Nearest Premium Whiskey.

Fawn Weaver had a difficult childhood and spent time in shelters. At nineteen, she started a public relations company. In 2017, she started Uncle Nearest Premium Whiskey. Her strong brand positioning made her a special addition to the Shark Tank panel.

Shark Tank Season 17 Episode 12 – The Shark Investors and Entrepreneurs

Season 17, Episode 12 featured entrepreneurs with simple solutions to everyday problems. The pitches ranged from health products to pet care and sports gear.

One team pitched a concentrated cranberry shot to help prevent urinary tract infections. Another team brought in shoelaces that stay tied during sports.

There was also a blanket that made outdoor chairs warmer and more comfortable. Finally, the last pitch featured cat litter made from olive pits. It’s dust-free and eco-friendly, unlike regular clay litter. Here’s a breakdown of the businesses featured in this episode.

1. Cranel

Cranel points out a health issue. Urinary tract infections affect millions of women every year. Many people depend on cranberry products to help prevent them.

Founders Christine and Erica made a cranberry wellness shot. Unlike regular cranberry juice, Cranel is different. Regular juice has added sugar and water.

Instead, Cranel focuses on potency. Each small bottle contains the goodness of thousands of cranberries. It contains high levels of proanthocyanidins (PACs). These help prevent bacteria from sticking to the urinary tract.

Shark Tank Pitch

Christine and Erica entered the Tank seeking $250,000 for 7% equity in their company.

The founders said cranberry juice helps urinary health. But many drinks lack enough active ingredients to be effective. Their product solves this dilemma by offering a concentrated wellness shot.

The Sharks were impressed with Cranel’s $3.5 million in sales. However, they thought the taste was too tart. Sharks even called it “disgusting,” and the founders laughed and responded, “It’s gross… it works, baby.”

Meanwhile, the Sharks also asked about the cost of new customers and how Cranel stands out from regular cranberry juice.

Kevin O’Leary and Lori Greiner questioned the cost of getting customers and the long-term marketing plan. Although the founders defended their numbers, the Sharks felt the market was too competitive.

The Sharks chose not to invest.

Christine and Erica didn’t get a deal, but their brand got national attention and continued growing its online presence. Cranel also expanded its line of women’s wellness products.

2. The Chair Blanket

Chris and Tiffany McCasland created The Chair Blanket to make outdoor seats comfy.

They got the idea after sitting in cold, wet chairs at outdoor events. The Chair Blanket works as both a chair cover and a blanket.

The blanket fits over most folding chairs to provide extra insulation and comfort.

Shark Tank Pitch

Chris and Tiffany entered the Tank asking for $200,000 in exchange for 10% equity.

The product is a hit with sports fans, campers, and those at outdoor events in cold weather. Sales were $400,000, with 9,000 units sold in the first three weeks after launch.

The Sharks asked if cheaper products could compete with The Chair Blanket.

Robert Herjavec saw a possibility for the product in the outdoor market and among sports fans. He thought it could sell well at stadiums, tailgating events, and camping stores.

Robert offered $200,000 for 20% equity.

After considering Kevin O’Leary’s royalty offer, the founders decided to accept Robert’s deal.

3. BRCĒ

Tanvi Gadamsetti and Madhav Aggarwal, students at Michigan State University, started BRCĒ.

They created shoelaces that stay tied during sports. The laces are easy to untie when needed. The founders said that untied shoes can slow athletes or even lead to injuries.

Their laces use a special polymer to add extra friction and keep knots tight.

Shark Tank Pitch

Tanvi and Madhav entered the Tank seeking $300,000 for 10% equity in their business.

The founders tied the shoelaces around a heavy object. Then, they dragged it across the stage. The knot stayed secure.

BRCĒ started during a 36-hour college startup challenge, but the idea did not succeed at first. The founders kept working on the technology until it became a real product.

The Sharks liked the demonstration and the founders’ engineering backgrounds.

Daniel Lubetzky thought the technology could eventually lead to licensing deals with major footwear brands. Guest Shark Fawn Weaver appreciated the founders’ story.

Daniel and Fawn offered $300,000 for 20% equity.

The founders accepted the joint offer. They gained funding and mentorship from two investors.

4. Paco & Pepper

Kristina Drobach founded Paco & Pepper. This pet care company creates cat litter using crushed olive pits.

Traditional clay litter can make dust. This dust can cause breathing issues for both pets and their owners.

Kristina started the company after her cat developed breathing problems, which she believed were caused by dusty clay litter.

The olive pit litter reduces dust and still controls odors.

Shark Tank Pitch

Kristina asked for $300,000 for 5% equity, valuing the company at $6 million.

Many cat owners want natural and eco-friendly litter. Her product is popular with them.

The Sharks liked the product’s sustainability and early sales, which topped $1 million. However, concerns about the company’s valuation and the cost of expanding into retail stores made them hesitant.

Kevin O’Leary made an offer that included both equity and a royalty for each unit sold.

Kristina believed the royalty structure would become too costly for the company as it grew. She chose to turn down the offer and left the Tank without a deal.

Deals and Highlights from Shark Tank Season 17 Episode 12

This episode featured entrepreneurs addressing everyday problems in health, sports, outdoor comfort, and pet care.

Two companies made deals with the Sharks, while the other two left without investment but got national exposure.

Guest Shark Fawn Weaver also made a mark in this episode by investing in BRCĒ and highlighting the importance of strong brand stories when considering entrepreneurs.

Shark Tank shows that a strong idea and pitch can help a business succeed, even without a deal.

Check out other episodes from Shark Tank Season 17.

Curious about the previous episode? Have a look at Shark Tank Season 17 Episode 11.

By Liya Shanawas

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Liya Shanawas is a writer, editor, and brand strategist whose work has appeared in major publications, including The New York Times, HuffPost, Vogue, InStyle, Khaleej Times, and HelloGiggles. She previously served as a features editor at Dua Lipa’s editorial platform Service95 and has written widely on culture, fashion, business, and lifestyle. With a background in journalism, storytelling, and brand strategy, Liya writes about business, culture, and innovation, bringing clarity and perspective to modern ideas and emerging trends.