Mark Cuban made his name by betting early on the internet. He helped launch one of the first online media platforms in the 90s. This later grew into Broadcast.com. It was one of the first serious attempts to deliver media over the web.
All of this put him at the forefront of a digital shift that ended up reshaping business, entertainment, and everyday life. In a manner akin to his behaviour in the 90s, Mark’s focus is on artificial intelligence in 2026.
Mark Cuban Explains How He Uses AI
In a June 2025 episode of The High Performance Podcast, Mark Cuban said he now uses AI for almost everything he does. Instead of writing code from scratch, he uses tools like Replit to build what he needs.
One experimental project he mentioned was a system that tracks drug prices across pharmacies and alerts him when costs change. It’s a practical way he uses AI to stay informed and support his work with Cost Plus Drugs.
He also uses AI as a creative and personal assistant. It helps him draft ideas and instructions that turn into short videos for the Mavericks and his other projects. Outside of work, Mark also utilizes AI to stay organized. This encompasses tasks such as monitoring prescriptions and exercise routines while managing a health issue.
Mark Cuban on The Limits of AI
Cuban also keeps his expectations grounded. He doesn’t treat AI as a perfect source of truth, and he warns that it can still make mistakes. Even so, he sees it improving fast and becoming more useful every year.
He’s even suggested that the next massive fortune could come from someone working solo with AI, building something huge from a very small starting point.
AI won’t magically make you rich. But it can still be a strong support for your financial life. It helps you learn faster, save time, and make clearer choices. It can help you invest with more confidence and stay consistent over the long run if used correctly.
How to Use AI for Smarter Financial Decisions
AI is not a tool you want to rely on for quick stock tips. It works best when you use it to think through your finances, organize your options, and explore different paths before making decisions.
Paired with a real advisor, AI becomes even more useful. It helps shape better conversations and leads to guidance that actually fits your situation.
Why Context Matters When Using AI for Finance
Chief product officer and COO of Addition Wealth, Amy Chou, elucidated on this. She said, “Human advisors can’t retain and recall information from every single document you’ve shared with them. AI can remember everything you’ve shared with it over time, such as your financial goals, past decisions, uploaded documents, and the trade-offs you’ve been considering.”
“AI is also extremely good at parsing confusing financial documents, such as workplace benefits materials, option grants, tax scenarios, and other areas where people get stuck,” she added.
Chou also added a word of caution by saying, “Keep in mind, though, AI shouldn’t be treated like a shortcut to quick answers and human advisors.”
“While AI can be incredibly helpful in contextualizing financial decision-making, it’s also important to remember that AI is only as good as what it knows about you. If you only ask one-off questions like ‘Should I max out my 401(k)?’ or ‘What stocks should I buy?’ You’ll get a generic answer. When you give it a specific piece of information and a clear question, it can make complex choices understandable.”
Why AI Works Best With Human Checkpoints
Chou then elaborated on how you can use AI better. She recommended that “Instead of waiting for you to ask a question, it can nudge you about deadlines, opportunities, and tasks that matter based on your own financial picture. That combination of understanding your full context, explaining decisions clearly, and prompting you at the right moments is where AI can genuinely improve everyday financial planning.”
“The everyday investor should feel confident using AI when it’s paired with human checkpoints, not when it’s operating in a vacuum. The ideal model is one where AI knows when it’s beyond its capabilities and tells you when you should bring in a human.”
“For example, if your financial situation is complex or you’re navigating a major life change, you should feel confident in starting with AI, but ideally it also flags when it is time to talk to an advisor.”
“And because AI already holds your full context, it can pass that context directly to the advisor, making a 30-minute session far more efficient and tailored than a traditional advisory relationship for the individual and also the advisor.”
What Mark Cuban’s AI Approach Means for You
The moral of the story is that AI is not the main character in this story. It is the assistant in the background that helps people think more clearly, stay organized, and move with a bit more confidence.
Mark Cuban uses it to save time, reduce friction, and support better choices. Not to replace judgment or chase shortcuts. And he recommends you do the same.
