J’aaron Merchant, Jasmine Hudson and Madia Willis pitch Black Paper Party, their holiday wrapping paper, gift bags, ornaments, greeting cards, and decor featuring people of color, in Shark Tank episode 1510, the season 15 “Holiday Special.” To put it bluntly, they didn’t like mainstream holiday decor that didn’t represent their backgrounds. They wanted imagery of Black families and their experiences that, until now, were underrepresented during the holiday season. Since they all have backgrounds in illustration and design, they got to work and created their product.
They have been successful in getting their products on the shelves at major retailers like Wal Mart, Target, CVS and Family Dollar. Their designs look like any other holiday decor, except they feature black and brown people, holiday elves, Santas, even gnomes.
The products aren’t limited to Christmas season either. They have plans for black and brown themed products for other holidays like Valentine’s Day and Easter. Their prices lean towars the premium side at around $10 per roll of wrapping paper, but it appears they are selling as they’re out of stock on a number of items just three days before their initial air date. The ladies are probably in the Tank to raise awarenes as much as they are there for an investment.
Company Information
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Posts about Black Paper Party on Shark Tank Blog
The Black Paper Party Revolutionizes Holiday Decor
Black Paper Party Shark Tank Recap
J’aaron, Jasmine and Madia will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Barbara Corcoran that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Black Paper Party will be available on Shark Tank Blog once this episode airs.
Black Paper Party Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Black Paper Party & J’aaron Merchant, Jasmine Hudson and Madia Willis as more details become available.
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