Kevin Harrington, Shark Tank entrepreneur and original Shark on ABC’s Shark Tank, is helping business leaders use their books to strengthen their professional authority.
Through his partnership with MindStir Media, entrepreneurs, executives, and authors can use publishing, endorsements, promotional videos, and marketing strategies to expand their visibility beyond book sales. The partnership combines Harrington’s experience in direct-response marketing with MindStir Media’s publishing and promotional services for business authors.
Kevin Harrington’s entrepreneurial background makes him a strong fit for business authors. Harrington says he has helped launch more than 500 products and generate billions in global sales, and he has built a reputation as one of the leading figures in product marketing.
He is also a USA Today and Wall Street Journal bestselling author. His experience gives entrepreneurs an opportunity to connect their own expertise with a recognized business voice.
How Kevin Harrington’s Strategies Help Build Entrepreneur Authority
For many entrepreneurs, writing a book is about more than selling copies. A well-positioned business book can introduce ideas to potential clients, support speaking opportunities, and provide proof of expertise.
J.J. Hebert, founder of MindStir Media and a bestselling author himself, believes a book can transform years of experience into a lasting platform. He explained that combining a strong book with strategic promotion and Harrington’s credibility can help authors expand their influence.
MindStir Media currently offers two main ways for qualifying authors to work with Harrington. These options are designed for entrepreneurs at different stages of their publishing journey.
Kevin Harrington’s Partnership Helps Entrepreneurs Build Authority Through Books
The Kevin Harrington Influencer Package is created for authors who already have a published book and want to increase visibility. The package includes promotional content featuring Harrington that authors can use across websites, social media platforms, and marketing campaigns.
One option provides an approximately 90-second studio-quality promotional video featuring Harrington. Authors receive a one-year license to use the video, while MindStir Media also promotes it on YouTube.
The package includes social media exposure through Harrington’s Facebook and X accounts, along with a press release announcing the connection between Harrington and the author. A second option offers a shorter, approximately 30-second selfie-style promotional video for online promotion.
These videos can become valuable marketing tools. Authors can use them on websites, speaker pages, media kits, digital advertisements, and broader personal branding campaigns.
Endorsed Plus Combines Publishing With Credibility
MindStir Media’s Endorsed+ Kevin Harrington package takes the partnership further by including Harrington in the publishing and launch process. The package features a foreword or introduction written by Harrington, a video endorsement, YouTube promotion, and an Amazon bestseller campaign.
It also includes MindStir Media’s publishing services, such as proofreading, custom cover and interior design, print and ebook publishing, distribution, marketing support, and author mentoring from Hebert.
For CEOs, consultants, investors, and founders, this approach brings branding into the publishing process from the beginning. Instead of creating a book first and searching for promotion later, authors can plan their authority strategy alongside publication.
The Business Book Is Becoming an Entrepreneur’s Platform
The partnership between MindStir Media and Harrington reflects a larger shift in business publishing. Entrepreneurs are increasingly using books as platforms for growth rather than only as products.
A book can start conversations, support sales meetings, create speaking opportunities, and provide the foundation for consulting services, courses, or new business ventures. According to MindStir Media, the value often comes from reaching the right audience rather than simply maximizing book sales.
“Some authors are building a book business,” Hebert said. “Others are using a book to build their existing business.”
Since 2009, MindStir Media has provided publishing, distribution, and book marketing services to authors. The company states that its books are distributed through Ingram and available through major retailers, including Amazon and Barnes & Noble. It has also appeared on the Inc. 5000 list of fastest-growing private companies in America in 2023, 2024, and 2025.
Through its partnership with Kevin Harrington, MindStir Media is highlighting a growing idea in entrepreneurship: a business book does not have to end with publication. For many founders and leaders, it can serve as a starting point for greater authority, visibility, and business growth.
