Zalt Shark Tank Update – Shark Tank Season 18
Sam Mitchell and Dominic Gozza pitched a unique way to hydrate the body with electrolytes and B vitamins.
Sam Mitchell and Dominic Gozza appeared on Shark Tank Season 18 Episode 3 with an electrolyte pouch that works like a nicotine pouch, except it contains electrolytes and vitamins instead of nicotine.
The founders came up with the product after deciding to make a healthy alternative to nicotine pouches, and as athletes, they wanted a more convenient way to replenish electrolytes.
Could the entrepreneurs bring Sharks on board to share this healthy alternative with the masses?
About Zalt
| Category | Details |
| Business Name | Zalt |
| Founders | Sam Mitchell and Dominic Gozza |
| Product | Nicotine-free oral pouches containing electrolytes and B vitamins |
| Industry | Health & Wellness |
| Sales (Pre-Shark Tank) | ~ $400,000 (lifetime sales at the time of pitch) |
| Investment Asked | $150,000 for 5% equity |
| Deal Status | Deal secured with Kevin O’Leary |
| Deal Outcome | $150,000 for 12.5% equity |
| Initial Valuation | $3,000,000 |
| Post-Deal Valuation | $1,200,000 |
Founders’ Backstory
Sam Mitchell and Dominic Gozza are friends and the founders of Zalt. Sam is the head of creative strategy and is involved in developing the brand’s identity, marketing and social positioning. Dominic specializes in developing the product strategy and overseeing the business side of things.
They came up with the idea after noticing the popularity of nicotine oral pouches. This prompted them to use a similar convenient format to provide nutrition rather than stimulants.
Product Overview
Zalt is an electrolyte and vitamin pouch that can be inserted into the mouth in a similar way to a nicotine pouch. It is available in various flavors, such as Strawberry Lemonade, Lemon Lime, Watermelon and Cool Mint.
Unlike electrolyte tablets or powders, Zalt doesn’t require mixing or carrying water to consume the product. Instead, users can drink water normally, and the pouch will enhance their liquid intake with vitamins and minerals like sea salt, potassium, B6 and B12.
Zalt Shark Tank Pitch
Sam Mitchell and Dominic Gozza came to Shark Tank seeking $150,000 for 5% equity. They began by discussing the popularity of nicotine pouches among the youth.
It motivated them to create a healthy alternative that can make the traditional way of consuming electrolytes cooler and more convenient.
The Sharks had a mixed reaction to the product, with Kendra Scott hesitant to even try the pouch.
After being asked about the numbers, the entrepreneurs said they started selling the product in January 2026 and shared sales of $400,000, but a loss of $50,000. They mainly rely on Meta ads and partnerships with athlete-creators to promote the brand.
The landed cost to manufacture the product was $1.90, while the selling price was $9.99. This sparked the Sharks’ interest as Lori Greiner complimented the margins.
Steven Bartlett, who invested in another electrolyte company, Cadence, questioned the need of whether taking an electrolyte pill is easier with more nutrients than keeping this uncomfortable thing in the mouth.
The founders replied that people like the feel of the pouches and find it easier than carrying separate tablets and a water bottle.
Kendra was concerned that the product’s similarity to nicotine pouches might encourage young children to experiment with nicotine products.
But the founders stood their ground by explaining that nicotine framing doesn’t apply to this product, as they’ve received organic orders from casual and professional athletes across different sports, and it has even helped people recover from nicotine pouch addiction.
Additionally, customers reported that the product helped them with headaches and boosted energy during workouts.
What Makes Zalt Unique?
Zalt aims to offer a more convenient way to consume electrolytes and vitamins.
- Healthy ingredients: The product is designed to replenish the body with nutrients to improve hydration and aid during exercise.
- Easy application: Zalt has the same application as a nicotine pouch and is also used by people who want to move away from nicotine pouches to a healthy alternative.
Did Zalt Get a Deal on Shark Tank?
While there were mixed opinions among the Sharks about the product’s utility, the entrepreneurs still walked away with a deal.
Kendra Scott and Daniel Lubetzky went out with a similar concern: children picking up bad habits through this product, as this product looks very similar to a nicotine pouch.
Steven Bartlett thought the product made him look like a rabbit and didn’t buy into the use case scenario. But Lori understood that this might be a good solution for people who liked to chew gum or have something in their mouth.
Kevin O’Leary offered $150,000 for 15%, a hefty premium compared to the founder’s original ask.
Before Lori Greiner could present an offer, the founders countered Kevin with 10% equity, but Kevin refused to go below 12.5%.
Without further delay, Sam and Dominic agreed to Kevin’s offer of $150,000 for 12.5% equity.
Zalt Shark Tank Update
After airing on Shark Tank Season 18, the deal with Kevin O’Leary was finalized. The company said on October 27 that it crossed $1,000,000 in revenue and sold 100,000 Zalt cans. This follows significant attention and publicity received from their Shark Tank appearance.
Additionally, the company also introduced a new product, Zalt V2, with more emphasis on sports performance and everyday hydration than simply being positioned as a nicotine-free alternative.
Where Can You Buy It?
You can buy Zalt products directly from their official website. It is also available on Amazon and in multiple retail stores across more than a dozen U.S. states.
For updates and the company’s expansion plans, follow them on TikTok and Instagram.
Quick Summary
- Zalt entered Shark Tank with a healthier version of nicotine pouches that are filled with electrolytes and vitamins.
- Founders Sam Mitchell and Dominic Gozza came in seeking $150,000 for 5% of the company.
- Despite concerns regarding the product’s use case, the company received and agreed to a deal with Kevin O’Leary for $150,000 in exchange for 12.5% equity.
