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FRSH

frshDonovan and Trey Brown hope for a deal for FRSH, their subscription based car air freshener business, in Shark Tank episode 1407. The pair co-founded the company with three other childhood friends in April, 2017 to update the car air freshener market. The guys got the idea for the business while brainstorming for business ideas in their LA apartment. One of them said “why don’t we do something random like car air fresheners.” So they did.

They sell their air fresheners in two ways. One is a subscription model. For $5 a month, they’ send two random scents. For $7.25 per month, you can customize which scents you receive. With scents like Midnight, Peach,
Vanilla, New Car Scent, Cool Mint, Lavender, Strawberry, Woodgrain, Cherry, Jasmine, Leather, Pina Colada, Eucalyptus and Ocean Breeze, there’s plenty to choose from. Each air freshener comes with a snippet of a song lyric on it. Since the FRSH air fresheners are thicker than a “pine tree” air freshener, they work twice as long.

They also sell in bulk packages when you purchase their licensed air fresheners. The company has licensing deals with the NBA and Viacom’s Sponge Bob. They sell the NBA fresheners in 5, 10 or 20 packs. 5 packs are $14.99, 10 packs are $24.99 and 20 packs are $42.99. Sponge Bob air fresheners are $14.99 for a 6 pack and $24.99 for a 12 pack. The company has 10,000 active subscribers, which points to revenue of $600,000 per year. The products are available in over 2700 Target stores and they’re in negotiations to be on the shelves in 6000 Dollar General stores. They likely want a Shark to help them scale in the $1 billion car air freshener market.

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FRSH Shark Tank Recap

Donovan and Trey will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on FRSH will be available on Shark Tank Blog once this episode airs.

FRSH Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on FRSH & Donovan and Trey Brown as more details become available.

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