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ActionGlow

actionglowGarret and Dakota Porter hope to light up the Tank with ActionGlow, their LED lighting accessories for snow, water and land sports, in Shark Tank episode 1407. The brothers first got the idea for ActionGlow in 2011 while snowboarding. At the time, they were 13 and 16 respectively. Everything was white on the slopes and they wanted to add a little color, so they made their first prototype in a couple of weeks. When they returned to the slopes a few weeks later with their boards lit up, everyone wanted them. The boys thought they could make a business out of their idea and that’s just what they did.

Two years later, in November, 2013, they launched their first products at a Traverse City business expo and sold out in just 48 hours. Since then, they’ve added 8 other products for bikes, surfboards and more. There was an unsuccessful Kickstarter the boys launched in 2016, but they forged on. They also have a patent protecting them from other products that light up sporting equipment. They’ve even had their products featured in Red Bull and  Jeep commercials and on the ABC TV show The Ultimate Surfer.

The boys, now 23 and 26, both love snowboarding, long boarding, surfing and other outdoor activities. Both have associate degrees in business and, as of November, 2022, they are the only two employees of the company. They were approached by a Shark Tank producer when they were first starting out, but they declined the invitation. The reason was they won a pitch contest in Detroit and the prize sponsor withheld the $40,000 prize due to their age. Since then, they applied to be on the show three times. Now that they made it into the Tank, they hope to get a Shark to take them to the next level.

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Action Glow

ActionGlow Shark Tank Recap

Garret and Dakota will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on ActionGlow will be available on Shark Tank Blog once this episode airs.

ActionGlow Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on ActionGlow & Garret and Dakota Porter as more details become available.

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