Ellavate Shark Tank Update – Shark Tank Season 18
Megan Lancaster pitched an electric-assist stroller wagon designed to help parents carry their children and belongings across difficult terrain.
Megan regularly goes on hiking new trails, spends long days at the beach, and walks in parks with her mother. After she had kids and saw the electric bike craze, her mother pointed out the missing need for a more modern, convenient way to transport their children.
That became the starting point for Ellavate. The product targets parents, especially mothers who struggle with back and shoulder pain when transporting children in traditional strollers, particularly on uphill or rough terrain.
Will Megan Lancaster push through the Sharks’ questions to secure a good deal for her children’s stroller company, Ellavate?
About Ellavate
| Category | Details |
| Business Name | Ellavate |
| Founder | Megan Lancaster |
| Product | Electric-assist stroller wagon |
| Industry | Consumer Products |
| Funding (Pre-Shark Tank) | Crowdfunding through Indiegogo, raising more than $90,000 in 2024 |
| Sales (Pre-Shark Tank) | Approximately $225,000 in reported sales |
| Investment Asked | $150,000 for 5% equity |
| Deal Status | Deal secured with Erin and Sara Foster |
| Deal Outcome | $150,000 for 10% equity |
| Initial Valuation | $3,000,000 |
| Post-Deal Valuation | $1,500,000 |
Founder’s Backstory
Megan Lancaster is a hardware and software product specialist from Southern California. She noticed that carrying children in manual strollers gave her a full-body workout, especially when rolling over sand, on hikes and on uneven surfaces.
She decided to utilize her medical devices expertise to develop a tech-infused stroller that not only reduces stress on uphill terrain but also provides resistance when you push it downhill.
Product Overview
Ellavate is a patented stroller that makes it easier to transport children and belongings without experiencing discomfort or body pain.
The patented design provides torque for smooth motion, even on rough ground or sand.
Ellavate Shark Tank Pitch
Megan Lancaster came to Shark Tank with an ask of $150,000 for 5% equity in her company. She touched on an overlooked pain point for parents, especially mothers who have to push heavy children’s strollers outdoors without any support.
The founder highlighted her struggles that led to lower back pain and showcased how Ellavate can help relieve that stress.
Sara Foster was awestruck by the presentation and wished a product like this existed when she became a mother.
With a background in medical devices, Megan developed this stroller to meet parents’ needs and called Erin and Sara to test it.
Erin stressed the need for a brake or some sort of fail-safe switch, as the stroller kept moving forward even after she let go. The founder said the same was in the works for the updated models.
Before Erin Foster could ask where the idea came from, Kevin O’Leary interrupted with his trademark question: “What are the sales?”
The entrepreneur said she launched the product in March and sold out the entire first shipment of 140 units, totaling about $225,000 in sales.
Sara asked whether big brands were moving into or developing this technology and whether Ellavate had something proprietary to protect it from that competition.
Megan shared that the in-wheel motor design is patented and makes the product efficient even on rough, grainy surfaces like sand. Lori was also impressed with the founder’s experience in designing medical products.
What Makes Ellavate Unique?
Ellavate aims to reduce stress on parents’ bodies by providing a high-tech stroller that can carry their babies along with belongings.
- Health benefits: The company aims to ease joint pain for parents traveling with young children.
- Technologically optimized: The patented product is equipped with in-wheel motor technology that is particularly useful during hiking.
Did Ellavate Get a Deal on Shark Tank?
After hearing about sales of about $225,000 and an Average Order Value (AOV) of $1,730, the Sharks started making offers and pitching themselves as the right people to take it forward.
Rashaun Williams shared his experience in manufacturing and marketing, especially in this industry, with investments in companies like Happies Baby and LimeBike.
He offered $150,000 for 15% and another $150,000 line of credit with a contingency that involves a distribution of $150,000 within 24 months.
Kevin O’Leary felt the product had more use beyond just carrying babies, such as bringing his ‘wine from cellar to the dock.’ He offered to go in with Rashaun, provided the founder was open to using the product beyond carrying children.
Rashaun and Kevin gave a combined offer of $300,000 for 20% equity.
Barbara Corcoran hesitated to invest, believing a lack of a fail switch would make a significant difference, especially on crowded streets and in subways.
Lori Greiner backed out, saying the product felt too niche and she prefers investing in products with a wider market.
Before Megan could decide, the Foster sisters chimed in with an offer of $150,000 for 15% equity. They emphasized their network, which includes a show, a podcast and the Favorite Daughter clothing brand.
Sara added that she wanted to plug Ellavate into their existing ecosystem, which is particularly aimed at women.
Megan countered the Sharks with $150,000 for 10% equity, and the Foster sisters immediately agreed to match the equity, resulting in a deal.
Ellavate Shark Tank Update
After airing on Shark Tank Season 18 Episode 2 and securing a deal with Sara and Erin Foster, Ellavate received significant national public attention.
Since the Shark Tank premiere, the company has brought on Olympic gold medalist Alix Klineman as an official brand ambassador. Ellavate now has a net worth of about $1,500,000 to $2,000,000.
Where Can You Buy It?
You can buy Ellavate products directly from their official website.
For updates and the company’s expansion plans, follow them on YouTube, TikTok, Instagram and Facebook.
Quick Summary
- Ellavate entered Shark Tank with a patented stroller that uses technology to reduce the burden of transporting children.
- The founder started selling in March 2026 and had about $225,000 in sales.
- Megan walked out with an offer of $150,000 for 10% of the company from Erin and Sara Foster.
