Jackson’s Honest

Jackson's HonestMegan and Scott Reamer seek a Shark to partner with them in Jackson's Honest, their all natural potato and tortilla chips, in Shark Tank episode 904. They came into the business out of deep concern for their son, Jackson. He suffered reduced motor skills and pancreatitis at a young age. On his third birthday, he weighed just 17 pounds and could hardly function. He was near death when his mom, Megan, discovered a cookbook that had recipes for a high (good) fat diet.

When they  began feeding him this diet, he gained weight and his pancreatitis disappeared! At age 14, the Reamers found Jackson suffered from Aicardi–Goutières syndrome (AGS),an immune disorder that causes a chronic inflammatory condition in parts of the brain. A high fat diet disrupts “the inflammatory process of insulin and leptin production/use in the body.” In short, a high fat diet saved his life. Sadly, Jackson passed away in 2017 from complications of his rare disease.

As a result of their experiences, the entire family embraced a high fat diet. They began experimenting with making their own potato chips fried in coconut oil as a snack food and loved the taste. Of course, people told them “you should sell these!” They sell their chips not as a business, but as a “movement.” The gigantic snack food industry uses polyunsaturated vegetable oils in their chips and tortillas. While inexpensive, these are considered “bad” fats. Research indicates traditional fats like lard, tallow, and coconut oil are a component of a healthy diet. Their company mission statement says it all:

“Our goal is to make clean, simple products with as much of these nutrient-dense fats as we can in a great tasting and convenient form while spreading the word that ancestral fats are a critically important part of a balanced diet.”

Jackson's Honest uses non-GMO potatoes, organic corn, real salt from an ancient sea bed in Central Utah, and coconut oil. That's it. They developed a proprietary process for frying in coconut oil that retains all the health benefits of both the coconut oil and the potatoes and corn. The sea salt has over 60 trace minerals in it too. These are probably the healthiest chips you can eat.

The chips come in several flavors: barbecue, purple heirloom, red heirloom, sea salt, sea salt and vinegar, and sweet potato. The tortilla flavors are: blue corn, yellow corn, sprouted red corn, maple cinnamon, lime and sea salt, and salsa fresca. On the website, the chips cost $23.94 for six 5 ounce bags and the tortillas cost $44.94 for nine 10 ounce bags. They also sell in Whole Foods, Publix, Wegman's, Earth Fare, Heinins, and many other supermarkets large and small.

The Reamers likely want a Shark to help gain wider distribution. Will a Shark want to snack on these chips?

Jackson's Honest Company Information

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Posts about Jackson's Honest on Shark Tank Blog

Coconut Oil Chips

Jackson's Honest Shark Tank Recap

Megan and Scott will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Barbara Corcoran, Rohan Oza, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Jackson's Honest will be available on Shark Tank Blog once this episode airs.

Jackson's Honest Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Jackson's Honest & Megan and Scott Reamer as more details become available.

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