Barbara Corcoran keeps her real estate advice simple. If a deal is going to work long-term, it starts with location. Everything else comes second. During a recent appearance on the Boardroom Talks podcast, the Shark Tank investor explained the rule she’s followed for decades.
Barbara Corcoran on How To Make Any Home Easy To Sell
A great location keeps demand alive. A weak one turns even nice properties into hard sells.
Corcoran was blunt about the trade-off. If a place sits in the right area, it will always find interest. If it doesn’t, no amount of upgrades will save it. That’s why she’s willing to push past her comfort zone and even her budget to secure the strongest location possible. It all comes down to the fact that you can fix almost anything in a home. You can’t fix where it is.
In conversation with the podcast host Damien Scott in February 2026, Barbara said, “My rule is: Every home I ever bought, I bought the best location I could possibly afford and very often couldn’t afford it. I was always afraid I couldn’t sell it. Later on, if it’s the best location, you can always sell it.”
Barbara Corcoran Puts Her Own Location Rule to Work
Barbara Corcoran has lived this rule herself. In October 2025, she put her Manhattan duplex on the market with a $12 million price tag, according to Realtor.com. The price was steep by any standard, but the address did most of the work. Interest showed up almost immediately.
Within a day, she had an offer on the table. It closed above asking at $13.5 million. It was another reminder that the right location can carry a deal further than anything else.
Her ideology extends far beyond her real estate gameplan.
How Barbara Corcoran Makes Decisions
The 76-year-old Shark Tank investor doesn’t credit her long run in business to spreadsheets or strategy decks. For her, it comes down to people and timing. Speaking on the Boardroom Talks podcast, Corcoran said workplace culture matters more than most leaders admit. She believes that enjoying the people you work with fuels better ideas and keeps energy high.
When the energy is good, ideas flow more easily, and people stay sharp.
She takes the same view on decision-making. When a good idea shows up, she doesn’t park it for later. She believes speed matters more than polish. While others stop to overthink, she prefers to act first and adjust later.
Her approach is simple and a little risky by design. But again, that is exactly what she is known for.
What Barbara Corcoran Looks for in Founders
Barbara Corcoran doesn’t chase flawless business ideas. She looks for people who can take a hit and keep moving. That’s the quality she values most when choosing who to back on Shark Tank.
She’s said some founders she supported saw their first ventures collapse within a year. That didn’t scare her off. What mattered was whether they could regroup and try again with focus.
Her thinking is straightforward. If someone can handle real setbacks and still push forward, the money usually follows. Grit beats a polished plan every time for the real estate mogul.
This has reflected in her personal decisions as well.
Inside Barbara Corcoran’s $16 Million Manhattan Move
After letting go of her New York duplex, Barbara Corcoran and her husband, Bill Higgins, made a move that better fit their needs. The stairs had become an issue for the old couple, so they traded up to a $16 million penthouse on Manhattan’s Upper East Side.
She didn’t waste time settling in. Corcoran has already started sharing glimpses of the new place on TikTok, pointing out the soaring ceilings and wide-open layout. The space is impressive as is, but she’s not stopping there.
A full renovation is already in the works. As always, Corcoran plans to reshape the home to match her taste, turning a polished property into something that feels fully hers.
The move isn’t finished yet. She plans to renovate the apartment and make it her own, putting her personal style into every part of the home.
Barbara Corcoran’s Formula for Long-Term Success
Corcoran’s career reads like a series of decisive moves. She chooses, commits, and figures things out as she goes. This formula has shaped her success, her reputation, and even her personal life. And judging by how she’s still moving, she’s not interested in slowing down anytime soon.
