Mark Cuban says the push toward artificial intelligence will lead to a big need for people who can help companies actually use it. It is not enough to buy new software. Businesses will need workers who can set it up, adjust it to fit their needs, and show others how to use it day to day.
Mark Cuban Says Young Workers Will Lead the AI Hiring Boom
Mark shared this idea during an August 20205 interview on TBPN, a tech talk show and podcast. He believes the real opportunity is not just for engineers building AI tools, but for young people who understand how technology works and can apply it inside regular workplaces.
The Shark Tank investor believes this shift could translate into a broad wave of hiring. As more businesses experiment with AI, they will look for people who can introduce it, train teams on it, and make sure it fits into daily operations without causing disruption.
A Turning Point in How Businesses Use AI
Over the weekend, AI commentator Rohan Paul circulated a short video of a Cuban speaking. It picked up serious traction online. The clip moved quickly across feeds, sparking conversation well beyond the usual tech crowd. Cuban later joined in by reposting three thoughtful takes from other AI leaders on his X profile.
One response described the video as one of the most overlooked discussions happening online right now. Another compared the moment to the early rise of Salesforce, noting that the platform led to a wave of new jobs focused on managing and connecting systems.
A third voice pointed to a broader change taking place. They said we are shifting away from standard software products and toward smarter tools tailored to specific tasks and businesses.
What the Early Computer Era Can Teach Us About AI
Cuban recalled that when he was in his mid-twenties, he would visit offices where senior managers insisted that their assistants and front desk staff had no reason to use a computer.
Many leaders at the time saw PCs as unnecessary or complicated. Cuban saw something else. He saw a sales opening. He spent his time showing them how computers could make work easier and more efficient. Mark went on to build businesses around that gap in understanding.
He believes today’s AI boom feels familiar. There is a lot of fear surrounding it, with some people predicting massive-scale job losses. Cuban’s view suggests that instead of wiping out work across the board, this wave of technology may create demand for people who can guide companies through the change and help them use these tools in practical ways.
Why Small Businesses Need AI Guides
The former Dallas Mavericks owner tells high school and college students to go beyond learning what AI is. He urges them to learn how to put it to work inside real companies. Knowing how to apply these tools in day-to-day business matters more than just understanding the theory.
He also points out that most US businesses are small or mid-sized. They do not have dedicated AI budgets or experts on staff. That leaves a wide opening for people who can step in and help them use the technology in practical ways.
Mark Cuban said graduates entering the job market have a real edge right now. Students who spend time learning different AI tools, creating videos with them, and adjusting models to fit specific needs will stand out. Those hands-on skills matter.
He believes almost every company will need people like that. Most businesses do not know how to bring AI into their daily work. It is not simple or automatic. This creates strong job prospects for young people who can make AI useful in a clear, practical way.
AI Jobs Are Not Just for Software Engineers
To wrap it up, Cuban stressed that this moment is not reserved for software engineers. The opportunity stretches far beyond technical roles. He pointed out that many experienced workers feel uneasy using AI tools. They hesitate to dig deep or ask detailed questions.
Younger users, by contrast, tend to jump in without that fear. They experiment and test different prompts. They push for better answers.
That comfort level can translate into real value at work. Companies need people who are willing to explore these tools and figure out what they can do. In Cuban-verse, this moment is not about replacing workers. It is about creating roles for anyone ready to learn and apply the technology with confidence.
