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hoodMax Nelson hopes to find a fit for Hood, his Merino wool baseball caps that celebrate localities, in Shark Tank episode 1521. Max is a realtor in the Los Angeles area. He went looking for a simple hat to wear one day and he emblazoned it with  a logo that said “Brentwood,” the city he was doing a renovation project in. When he went into a store, the sales clerk suggested he get a Merino wool cap since they were nicer. He did just that and again emblazoned it with “Brentwood.”

His fellow realtors liked the hat and began asking if Max could get them one for themselves and as gifts. Soon he was manufacturing the Hood hats at a facility in New York City. At first he made hats with California community logos, Next he did a set of New York neighborhoods and he set up a website to  sell them online. Things took off when Jay-Z started wearing a Hood hat with a “Bel Air” logo. Other celebrities enndorsed the product and things really took off for Max.

As for the hats, you can search to see if your city or neighborhood is in the vast inventory of Hood hats or you can customize one right on the website. There are also state logo hats, sports logo hats (not licensed) even “Swiftie” logo hats, plus many more. Hats cost $70 or as much as $90 for a custom hat. Max is likely looking for help with licensing and inventory.

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Posts about Hood Hat on Shark Tank Blog

The Birth of Hood Hat

Max Nelson Hood Hat Interview

Hood Hat Shark Tank Recap

Max will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Barbara Corcoran, Lori Grenier and Guest Shark Michael Rubin that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Hood Hatwill be available on Shark Tank Blog once this episode airs.

Hood Hat Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Hood Hat & Max Nelson as more details become available.