CharCharms – Shark Tank Season 16
Charlotte Trecartin’s CharCharms managed to impress Shark Tank investors with her innovative product idea and business numbers
Founders Of CharCharms On Shark Tank Season 16 (Image Source – Instagram@charcharms_)
Highlights
- Char Charms transforms ordinary water bottles into stylish, customized ones with add-on accessories like stick-on hooks, decorative charms, and straw toppers.
- By adding accessories to reusable bottles, the brand has redefined hydration, bringing a fresh perspective to a cliché market.
- By adding accessories to reusable bottles, the brand has redefined hydration, bringing a fresh perspective to the cliché market.
| Product Name | CharCharms |
| Founder | Charlotte Trecartin |
| Industry | Consumer Goods |
| Product | Water Bottles |
| Funding | Self-Funded |
| Investment Ask | $300,000 |
| Equity Ask | 10% |
Charlotte Trecartin, a young entrepreneur from Chicago, came up with a unique product that impressed everyone. She aimed to personalize something most people never thought about, yes! Water bottles. With this vision, she created ChaCharms, a line of fun and functional accessorized Water Bottles which can be useful in day-to-day life. She flawlessly presented her pitch on Shark Tank Season 16, Episode 10, where she showcased how her product could make water bottles both stylish and useful at the same time. Her pitch proved that even everyday items could be improved with creativity and purpose.
Charlotte’s business journey began at the University of Illinois in 2018 when she was always eager to learn, explore, and make the most of college. She pursued a business degree while also studying chemistry and exercise science. Alongside her education, she took on multiple jobs, working as a nanny, competitive bodybuilder, and cycle instructor.
When the COVID-19 pandemic hit in 2020, and classes moved online, here’s when the idea of customized water bottles hit her head. That simple realization helped her find a way that would change her future with innovation. CharCharms started as a small idea but quickly became a nationwide success. In just four years, the brand expanded into major retail stores.
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CharCharms: What Happened On Shark Tank Season 16?
Charlotte Trecartin delivered her first pitch on Shark Tank, showcasing her vision for the brand and the numbers that impressed the sharks in the first place. She came with an ask of $300,000 for 10% equity in her company. She presented her insightful story on how she built this brand. Charlotte somehow knew the value of student outreach. To make her brand more visible in the marketplace, she launched an ambassador program that helps with marketing by simply giving ambassadors $100 worth of free accessories every month.
With more people focusing on health and hydration, reusable water bottles are more popular than ever. Here’s how she explains perfectly how her brand fits well into this trend. The accessories are practical, stylish, and affordable, making them a great choice for anyone who wants to personalize their bottle. As demand for reusable bottles grows, CharCharms is becoming a must-have accessory for everyday use. Her pitch left the Sharks impressed!
CharCharms has grown a lot as a brand since it first started and now offers seven different products. These include straw toppers, straws, charm bundles, bottle boots, bottle pouches, bag charms, and their newest item, wall hooks. All products are affordable and come in unique, stylish designs to suit different tastes. A set of four straw toppers costs $14.99, while single toppers are available for $6.99. They also sell special light-up straw toppers for $9.99 each.
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Did The CharCharms Pitch Make The Cut To Get A Deal?
Charlotte Trecartin’s CharCharms caught the Shark’s attention after seeing the jaw-dropping revenue figures. Her company sold goods worth $200,000 as of 2023, yet it has gone up steadily on a yearly basis. CharCharm can buy directly from Charlotte’s website but is also featured in major national retailers such as Dick’s Sporting Goods and Target.
What really made CharCharm different is its unique approach of presenting fun and fashionable accessories that personalize water bottles. This innovation marked its position alone against everything else existing. On Shark Tank, both Lori Greiner and Mark Cuban decided not to invest. Still, Daymond John and Kevin O’Leary were interested. They proposed an offer of $300,000 for 20% of the company. Kevin also added that he could distribute the product more in retail.
Mark Cuban, however, suggested Charlotte be careful with these offers. She was attached to her business and did not want to sell more than 15% of the ownership. Even after negotiating, where Daymond reduced his offer to 17.5%, she walked away without a deal. Leaving without an investor, Charlotte’s firm stance showed her confidence in CharCharms and its future success.
See what else is new! View other businesses featured in this episode.
