James H. Baker and Ashley M. Sharma seek an investor for Cincha, their travel belts that secure carry-on bags to luggage, in Shark Tank episode 1420. Both Baker and Sharma are seasoned travelers. Sharma’s dad was actually an airline pilot, so she has lots of “airporting” experience. They created Cincha back in 2019 to help travelers secure smaller luggage to their “main” piece of luggage, thus avoiding bags tumbling to the floor. They also make bags with built in belts.
The couple both have “regular jobs in addition to running their business. James is a Civil Rights attorney and Ashley is a marketing executive. They started the business out of their apartment in Oakland, California. The company, in addition to making travel a little more bearable, donates 100 frequent flyer miles per purchase to Miles4Migrants, a non profit organization that reconnects seperated migrant families.
As for the products, the travel belts cost $35.99 and come in a variety of colors and patterns. Their mini travel belt is $31.99. The travel belt bag which includes a Cincha strap attached to it costs $35.99. A storage pocket for the belts is $16. They can be purchased from the company website or Amazon. The couple likely wants a Shark’s help with inventory and marketing.
Company Information
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Cincha Shark Tank Recap
James and Ashley will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Lori Greiner, Kevin O’Leary and guest Shark Gwyneth Paltrow that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Cincha will be available on Shark Tank Blog once this episode airs.
Cincha Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Cincha & James H. Baker and Ashley M. Sharma as more details become available.
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