Three-time WCW World Heavyweight Champion wrestler Dallas Page hopes to slap a figure four leg lock on the Sharks and get them to invest in DDPYoga, a yoga based workout program. Page developed DDPYoga to incorporate yoga into workouts for men. Mention yoga, and you probably envision a roomful of lithe women contorting themselves; Page thinks it's the best workout in the world because of it's low impact on the body.
As a wrestler, Page suffered a series of injuries that took their toll on his body. He wanted to stay in shape, so he turned to yoga. He even wrote a book called Yoga for Regular Guys: The Best Damn Workout on the Planet. That book morphed into DDPYoga, a series of workout DVDs and fitness workshops. Page sells the DVDs on his website and does workshops all over the USA; he's taking his road show to the UK in March, 2014, too.
Workouts range in intensity from “beginner” to “extreme,” but they all feature low impact, yoga based exercises. DDPYoga also utilizes a heart rate monitor, much like Cowboy Ryan Ehmann from season 4. Page, like many other fitness based entrepreneurs, is likely looking to the Sharks for money to help train certified instructors.
DDPYoga Shark Tank Recap
Dallas comes to the Shark Tank asking for $200,000 in return for 5% of the company. He presents a brief video of a disabled veteran who used the program to drop significant weight and not only regain his ability to walk and run, but gained impressive flexibility.
When they appear on the Shark Tank, sales have already broken $3 million, with a net profit of $890,000, after taking their own paychecks out of the profits. All of the current sales have been DVDs through the websites. They're already in testing with a “docu-mercial” to try to break into the fitness brands space. The $200,000 would go toward training staff to open their first brick-and-mortar locations.
Daymond John has already invested in some fitness brands. He's impressed with the company, but says his current obligations are “an enormous drain on my time and energy,” so he's out.
Mark Cuban believes that the transition the company is going through in building the next phase, is too risky. He's out.
Barbara Corcoran “doesn't like investing in businesses based on trends.” She is afraid that the big hit has already happened, and that she's not ready to “go on the roller coaster ride with you.” he's out.
Robert Herjavec thinks the infomercial is the wrong way to go for marketing. He's out.
Kevin O'Leary isn't content with the 5%, since he thinks they'll need more investments in the future. He says he'd want to ask for 50%, and says that “unfortunately the angst I have for the future cannot be ignored.” He's out.
DDPYoga Shark Tank Update
Dallas leaves the Shark Tank telling the Sharks that when he's a household name, they'll be kicking themselves, saying “why wasn't I a part of that,” but he's still smiling. And, with $890,000 in profit in a single year of sales, who wouldn't be?
Within the first week of the Shark Tank appearance, the Shark Tank Effect kicked in, and sales cleared more than $1 million. He continues to grow his brand, and in July, 2015, traveled to Cancun, where he married Brenda Nair, the mother of one of his DDPYoga trainers
Dallas may have left the Shark Tank with no deal, but he's built a successful business in spite of their reservations.