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Jica Foods

jica foodsXin and Melissa Wang give the Sharks a taste of Jica Foods, their Jicama based snacks, in Shark Tank episode 1410. Jicama is otherwise known as the Mexican Turnip and it’s a very low calorie, nutrient dense root vegetable. It’s been consumed for centuries in Mexico and Central America. The Wangs were introduced to it in 2015 on a trip to Mexico where they munched on sticks of Jicama with lime and cilantro. They claim it tastes like something between an apple and a potato. When they returned from their trip, they began selling Jicama chips at local farmer’s markets and they were a big hit. A year later, they had a business in place.

Xin’s background is in packaging, design and branding while Melissa’s is in quality control in the pharmaceutical industry. The couple got its start at AccelFoods, a food based startup accelerator program for new, healthy food businesses. They also did a lot of food related trade shows to educate the buyers from national chain stores.

Their work paid off. They are currently in over 1600 stores including Wal Mart, Sprouts, Whole Foods and Wegman’s in the south western USA. They do not sell direct to consumer as of the original air date. Their three product categories are Jica Wraps, Jica Sticks and Jica De Gallo. The company is doing well with over $1 million in annual revenue. They likely want a Shark’s help with national expansion and direct to consumer sales.

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Posts about Jica Foods on Shark Tank Blog

Jica Foods – Jicama Snacks

Jica Foods Shark Tank Recap

Xin and Melissa will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and “Guest Shark” Gwyneth Paltrow that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Jica Foods will be available on Shark Tank Blog once this episode airs.

Jica Foods Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Jica Foods & Xin and Melissa Wang as more details become available.

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