Shark Tank Season 17 Episode 3

By Harsh Vardhan

Shark Tank Season 17 Episode 3 aired on October 8, 2025, with a fresh mix of ideas. Entrepreneurs pitched a homegrown egg cleaner, a reusable paint tray, superfood seasonings, and customizable fundraising blankets. The episode also welcomed Chip and Joanna Gaines as guest Sharks for the first time, bringing new energy and perspective to the Shark invested waters.

Shark Tank Season 17 Episode 3 – The Shark Investors and Entrepreneurs

This episode put innovation in the spotlight, featuring four brands with practical, game-changing ideas. Pluck Seasonings offered a fresh take on healthy eating, the Repaint Tray made painting more eco-friendly, Fundraiser Blankets supported community fundraising, and the GoodEgg Brush made egg cleaning easier than ever. Here is how it all went.

1. GoodEgg

Bryce and Amy Van Leuven have kept a small flock of ducks and chickens at home, but cleaning their muddy, dusty eggs was always a hassle. With no good tools available, they decided to design their own and came up with the GoodEgg brush.

They teamed up with Tim Rowberry to bring the idea to life as a real product and launched GoodEgg to market in March 2023.

In the Tank, the founders of GoodEgg sought $200,000 for 10% equity.

The GoodEgg Brush has soft silicone nubs that clean eggs gently and thoroughly. Grippy ridges make it easy to hold. It’s made from food-grade silicone and comes in standard and XL sizes, starting at $20. The company also sells GoodEgg Wash, a 99% organic, food-safe cleanser for $15, with $11 refills and wholesale options.

Kevin started the questions by asking if eggs come from the same orifice as other bodily functions. Joanna Gaines joined in, sharing that she recently started keeping ducks and had plenty of eggs at home.

The founders added that since their 2024 launch, they’ve made $2.5 million in sales.

Joanna said the product seemed overpriced and questioned how it could compete with dish soap, which Barbara noted is “right there.” As the Sharks asked more questions, the mood shifted when Amy shared that she had battled stage 4 breast cancer. She explained that they donate 10% of their revenue to support related causes.

Lori praised the product’s usefulness but said she wasn’t the right fit since she doesn’t have experience in that market. Barbara stepped out for the same reason. Kevin said he believed in the product but decided not to invest, explaining that the market would need a lot of education to fully understand its value.

Then the conversation circled back to Chip and Joanna, who were the first ones to show interest.

Given the personal stake and use of the Gaines, they pitched an offer of 20% for $200,000. This led to a rebuttal by the GoodEgg. After a back-and-forth negotiation, they ended up in a handshake. GoodEgg became the first deal of Chip and Joanna Gaines for Season 17.

2. Repaint Tray

Billie Asmus ran a small furniture business from her apartment and often dealt with paint drying out in trays between projects. When she couldn’t find a fix, she created one herself. She patented her idea in 2021 and launched the Repaint Tray in 2024 under her brand, Repaint Studios.

The Repaint Tray is a clever and eco-friendly tool for any painting job. Each set includes a sturdy metal tray, a flexible silicone liner, and a resealable lid. It fits a standard 9-inch roller and keeps paint fresh for up to three weeks.

The silicone liner peels off easily once the paint dries, making cleanup simple and reuse easy. It saves time and money plus cuts down on waste from disposable liners.

It’s designed for reuse and built to cut down on single-use materials, offering a cleaner, more sustainable way to paint. And to further build on this, she came in looking for $250,000 in exchange for a 5% stake in her company.

Daniel was the first one to comment, saying how “satisfying” the product experience was. Kevin then jumped in, inquiring about the numbers. Lori, being Lori, asked about Billie’s background instead. Billie then explains how she has always loved flipping furniture. The problem of dry paint led her to this endeavor.

Daniel had big words of praise, but was the first one to bow out. Kevin first talked down on the evaluation and then pitched an offer of $250,000 for a 20% stake. Lori had to bow out because she has a similar business under her umbrella. Barbara offered $250,000 for 15% equity.

Billie hoped to partner with the Gaines couple, and her heartfelt story deeply resonated with Joanna. In the end, Joanna took 5% and Barbara joined with 10%. They sealed the deal and let the paint job dry on that.

3. Pluck Superfood Seasonings

In the current day and age of hyper-nutrition, we have another health-conscious product on the Tank.

The founder, James Barry, is a chef-entrepreneur who has cooked for some big names like Tom Cruise and George Clooney. He has a history of being a picky eater since childhood, but then over time he became passionate about nutrition. He marched in seeking $250,000 for 6% equity.

James recognized how nutrient-dense organ meats are, but eating and digesting them is a completely different story. This inspired him to create his nutrient-dense seasoning brand.

Pluck seasonings come in four flavors: Original, Zesty Garlic, Spicy Mild, and Pure. They’re made from nutrient-rich organ meats from grass-fed New Zealand cows, mixed with organic herbs and spices for full flavor. The seasonings are free of gluten, sugar, and fillers, and work well with keto and paleo diets.

Pluck is sold in shakers, bags, and travel packs. A subscription for all four flavors is also up for grabs at $84, and individual shakers cost $35. The products are available in several states and can be found on Amazon, in specialty shops, and at select health clinics.

The numbers were eye-opening and jaw-dropping, especially when James revealed that a single shaker sells for $28.

Barbara was the first Shark to comment and back out, saying she “cannot picture herself” partnering with James because of his argumentative tone. Lori followed suit, saying she doesn’t see eye-to-eye on its benefits.

Kevin then said that he will use the product as a consumer, but from a business perspective, the inflated numbers did not do it for him. He was out. In spite of his food industry success, Daniel opted as well. Joanna and Chip Gaines were impressed, but there was not enough to invest, so they bowed out.

It was a clean sweep, and none of the Sharks invested in James’ Pluck Superfood Seasonings. Despite interest in the product, the Sharks ultimately decided against investing due to pricing, business fit, and the founder’s presentation style.

4. Fundraiser Blankets

The last pitch of the day belonged to Polish-born sisters Joanna Serra and Barbara Kent. Joanna is a retired, award-winning teacher, and Barbara is a disabled US combat veteran. After a tough immigrant upbringing that revolved around doing odd jobs, the sisters narrowed down on education as the way out.

Both of them saw how difficult fundraising had become for schools and local groups. This led them to start Fundraiser Blankets in March 2023.

Fundraiser Blankets offers schools and organizations a meaningful, eco-friendly way to raise funds without relying on junk food or cheap trinkets. Their primary market includes retailers, corporations, and government clients. It can be purchased from Meijer, Walgreens, Harris Teeter, UNFI, and online at Amazon, Walmart, and Lowe’s.

They partnered with over 4,500 K-12 schools and sports teams in 2024. Their clientele included names like the Duluth Wildcats, Luray Bulldogs, Universal Cheer Experience, and Aquilla Cougars.

The company offers cozy, high-quality, allergy-friendly blankets that come in three sizes. Prices range from $10.50 to $15, with free shipping. On the Tank, they sought $300,000 for 10% equity.

The blanket received a positive reception from the Sharks for their softness and coziness. But that wasn’t even the tip of the iceberg of appreciation. The Sharks were stirred when they learnt about the revenue numbers. As a debt-free safe playing business, they did $3 million in sales in 2023, followed by $8 million in 2024.

Lori called the duo “absolute rockstars” as everyone wanted a piece of their successful business. Kevin was the first one to jump in, as always, offering $300,000 for 20%. Lori chimed in on the girlboss energy and offered $300,000 for 15%. The Gaines couple and Daniel sadly bowed out because the business was not in their area of understanding or expertise.

Kevin tried manipulating the table by reinstating his personal market value and popularity but the duo was fixated on Lori and Barbara. The Barbara-Lori partnership offered $300,000 for 20% and Kevin being Kevin tried to hijack by offering the same amount at 15%.

It ended up being an all-girls affair as Joanna Serra and Barbara Kent shook hands with Lori and Barbara from the Tank. We caught a rare glimpse of Mr. Wonderful not being sore about losing out as well. The episode ended in all smiles.

Innovation Meets Emotion in Shark Tank Season 17 Episode 3

Episode 3 ended on a lively note: part heart, part hustle, and a dash of chaos. Chip and Joanna made their debut deal, Barbara struck gold again, and Lori closed things out with her charm. Every pitch had its own flavor.

Every entrepreneur brought something unique to the table, but what stood out most was the passion behind every idea. Not every product walked away with a check, but each had a story worth rooting for. And that’s what keeps Shark Tank fun to watch.

By Harsh Vardhan

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Harsh is a skilled content writer with a background in film and environmental journalism and a passion for breaking down complex ideas. He specializes in the world of Shark Tank, turning pitches into clear, engaging stories that everyone can understand. While the Sharks focus on the business, Harsh makes sure to understand each Shark Tank pitch from every angle, bringing the audience closer to the minds of rising entrepreneurs.