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The Hype Company

the hype companyMarc Herzberger and Cheng Kue hope to slide into a deal with a Shark when they present The Hype Company, their customizable slides business, in Shark Tank episode 1521. Cheng co-founded the business in 2018. Herzberger joined him in 2022 as CEO. Both men met while working for CROCS in the early to mid 2000’s. Kue was a shoe designer and Herzberger was a tax specialist.

Kue’s vision for The Hype Company is oneof sustainability. They have a patented process (that isn’t fully explained) that eliminates waste in their manufacturing process. Their slides are customizable by the customer and they offer NCAA licensed and “creator” slides. Creator slides have everything from artwork to flags to custom prints on the straps. The secret sauce is the straps for the slide sandals are removable.

The creator and custom slides cost $50; NCAA slides are $60. For a custom slide, you pick your sole color and shoe size. Next, you design your personalized strap. Finally, they’ll ship your custom straps and soles. The guys likely want a Shark to help with inventory and further licensing deals.

Company Information

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Posts about The Hype Company on Shark Tank Blog

HYPD: A Custom Footwear Revolution

The Hype Company Shark Tank Recap

Marc and Cheng will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Barbara Corcoran, Lori Grenier and Guest Shark Michael Rubin that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on The Hype Company will be available on Shark Tank Blog once this episode airs.

The Hype Company Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Hype Company & Marc Herzberger and Cheng Kue as more details become available.