Karl Workman pitches Barbell Apparel, his line of jeans and pants designed to fit body builder bodies, in Shark Tank episode 810. Workman, a UNLV graduate who was an assistant manager at WalMart, started the company because he was tired of struggling to get his muscular legs into “regular” jeans. He got the business off the ground with one of the most successful fashion Kickstarters ever. Through three Kickstarter campaigns, Barbell Apparel raised over $1 million.
The first product was jeans that fit large, muscular legs. There are mens and womens jeans made from “Advanced Flexible Denim.” All are made in the USA. This material stretches and breathes better than regular denim. Jeans cost around $150 per pair. There are also Chinos and board shorts. The newest product is the TakTek – pants that look like dress slacks and let you “seamlessly transition from business casual, to urban lifestyle, to outdoor performance.”
Workman likely wants to build brand awareness and get help with getting into retail. Will a Shark wear these pants?
Barbell Apparel Shark Tank Recap
Karl will pitch the panel of Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Barbell Apparel will be available on Shark Tank Blog once this episode airs.
Barbell Apparel Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Barbell Apparel and Karl Workman as more details become available.