Blueland

bluelandSyed Naqvi and Sarah Paiji Yoo hope the Sharks like Blueland, their sustainable cleaning products company, when they pitch it in Shark Tank episode 1101, the season 11 premier. Sarah initially came up with the idea for Blueland after reading about all the dissolved microplastics in our water. She was feeding her baby formula made from water and she wanted to be part of the solution to reduce plastic waste in our environment.

Her idea was making “green” cleaning products and the business became Blueland. There are four products in the line: a bathroom cleaner, a window cleaner, an all purpose cleaner and hand soap. Customers buy “for ever bottles” once and refill them with tablets that dissolve in water. The initial investment for the bottles is $12 each or $38 for all four. Re-fill tablets are just $2 each and they come in biodegradable paper packets. They're 300 times lighter, 200 times smaller and 90% cheaper to ship than traditional cleaning supplies. Sarah estimates she can eliminate 100 billion plastic bottles in the USA alone with her idea.

Once she had the idea finalized, she found Syed on Linked-In and asked him to come aboard and help with filing patents and bringing the product to market. They secured $3 million in start up capital from a variety of investors including Justin Timberlake. They plan on developing more products beyond cleaning supplies in the future using the same methods, too. Now, they're hoping a Shark will join them in creating a new way for consumers to buy cleaning supplies and more. Will a Shark want to clean up with Blueland?

Blueland Company Information

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Posts about Blueland on Shark Tank Blog

Blue Land – Eco Cleaning Supplies

Blueland Shark Tank Recap

Emma and Miles will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Blueland will be available on Shark Tank Blog once this episode airs.

Blueland Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Blueland & Syed Naqvi and Sarah Paiji Yoo as more details become available.

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