Jacob DeLeon gives the Sharks a taste of Fila Manila, his line of Filipino sauces and spreads, in Shark Tank episode 1517. Jake is no stranger to the food industry. The Harvard MBA grad spent 6 years at Proctor and Gamble as a brand manager and started his own beverage business. With nearly 20% of the Asian population in America identifying as Filipino, he thinks he has a $3 billion market to sell to.
Fila Manila products include Adobo sauce, Kare Kare peanut sauce, Isla sauce, Ube Purple Yam spread, and Banana Ketchup. The company is committed to sustainability and recently transitioned away from glass jars to more eco-friendly pouches for their products. The Banana Ketchup is also Upcycled Certified using upcycled banana puree in over 50% of the product.
Founded in 2020, Fila Manila is quickly gaining traction and shelf space. The products are in Whole Foods, Fresh Thyme Markets, Stop & Shop, Whole Foods Market, Target, Amazon, and Meijer. Prices range from $3.99 a container to $7.99. Jake likely wants a Shark’s help expanding the business.
Company Information
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Posts about Fila Manila on Shark Tank Blog
Discover the Flavors of Fila Manila Sauces
Fila Manila Shark Tank Recap
Jacob will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Fila Manila will be available on Shark Tank Blog once this episode airs.
Fila Manila Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Fila Manila & Jacob DeLeon as more details become available.
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