Glimmer Wish Shark Tank Update – Shark Tank Season 17
From cotton-candy dreams to clean-beauty reality, can this family-built brand win over both kids and cautious parents?
Kids love fun, colorful beauty products, but parents often worry about ingredients that sound overly complex or unfamiliar. This tension is exactly what inspired Sydney Myers and her parents, Tiffany and Byron, to create Glimmer Wish.
They set out to create beauty products that are both safe and fun for kids.
When Sydney and her parents appeared on Shark Tank Season 17 Episode 16, they did not just bring their beauty products; they brought a growing brand and a bold strategy. But the big question was: would their strategy and growing brand be enough to land a deal in the Tank?
About Glimmer Wish
| Category | Details |
|---|---|
| Business Name | Glimmer Wish |
| Founders | Sydney Myers, Tiffany Myers, and Byron Myers |
| Industry | Beauty / Personal Care |
| Product | Clean, kid-friendly beauty products |
| Funding (Pre-Shark Tank) | Self-funded (~$1.2 million invested) |
| Investment Asked | $200,000 for 10% equity |
| Deal Status | Deal Secured with Lori Greiner, Kendra Scott |
| Deal Outcome | $200,000 for 15% equity + $1 royalty per unit until $200K repaid |
| Valuation | $2 million |
Glimmer Wish started with a simple problem at home. Sydney Myers loved colorful, scented beauty products, but her mom was concerned about the harsh chemicals in many of them.
Instead of accepting this, the family came up with a plan to make their own products. Sydney helped to design the beauty products. Her parents leveraged their business and marketing experience to turn the idea into a scalable brand.
The mission became even more personal when Tiffany’s battle with Lyme disease pushed the family toward a cleaner, more conscious lifestyle, shaping Glimmer Wish’s focus on safe, transparent ingredients.
Glimmer Wish offers a range of kid-friendly beauty products, including shampoo, conditioner, body wash, and hair care items.
Each of these products is made with clean ingredients. Glimmer Wish products are tested by dermatologists. They are vegan and cruelty-free. The brand features themed collections like the “Unicorn” collection (cotton candy scent) and the “Mermaid” collection (beach-inspired fragrance), enhancing its appeal among kids.
Each product costs around $4 to produce and retails for about $22, positioning Glimmer Wish as a high-margin, premium brand in the kids’ beauty market.
Glimmer Wish Shark Tank Pitch
The pitch felt personal from the start. Sydney seemed confident when she talked about her part in creating the brand. She even shared some stories about sketching out product ideas with her grandmother.
The Sharks were impressed with both the product and Sydney’s story. Lori Greiner loved the scents they had. Kendra Scott thought the packaging and overall appeal were great.
While the story and products impressed the Sharks, the conversation quickly shifted to numbers and profitability.
Glimmer Wish had already made $1 million in sales in 2023. Revenue increased to $1.1 million in 2024, with projections of reaching $1.5 million. However, heavy advertising spending resulted in a $185,000 loss.
The Sharks started asking about how they planned to grow. The company was spending $10 to acquire each customer. Their return on ad spend (ROAS) was $2.30, meaning they earned $2.30 for every $1 spent on advertising. These numbers showed strong potential, but the high burn rate raised concerns about profitability.
What Makes Glimmer Wish Unique?
Glimmer Wish blends safety and fun in a category that usually forces parents to choose.
- Uses clean, non-toxic ingredients designed specifically for kids
- Combines safety with fun through scents, colors, and themed collections
- Built on a strong family-driven mission centered on health and transparency
Did Glimmer Wish Get a Deal on Shark Tank?
The negotiation was about finding a balance between making a lot of sales and being profitable.
Kevin O’Leary decided to step out because he was worried about profitability and the challenges of marketing to both kids and parents.
Rashaun Williams saw potential but advised the founders to focus on content and influencer marketing. However, due to limited experience in the space, he chose not to invest.
Daniel Lubetzky also stepped out, saying the founders already had strong leadership and that the product didn’t align with his investment interests.
So that left Lori Greiner and Kendra Scott.
They both thought Glimmer Wish had great potential. They believed that with a plan to sell in stores and build its brand, the business could get really big.
Their first offer to Glimmer Wish was $200,000 in exchange for 20% of the company, plus $1 per unit sold until they recouped 1.5 times their investment.
The founders did not like this offer, so they negotiated the terms of the deal, discussing both the percentage of the company and the royalty rate.
After some back-and-forth negotiation, Kendra and Lori changed their offer.
After negotiations, Lori Greiner and Kendra Scott finalized a deal: $200,000 for 15% equity, along with a $1 per unit royalty until they recouped their investment.
Glimmer Wish made a deal with two of the Sharks, securing the investment they needed and partners who could help with their strategy.
Glimmer Wish Shark Tank Update
At the time of filming, they had already made over $1 million in annual sales and were growing steadily by selling directly to customers.
With strong sales and new strategic partners, Glimmer Wish is well-positioned to expand into retail and scale its brand nationwide.
The company is well-positioned to grow because more retailers are interested in selling its products, and it has a strong brand. Working with Lori Greiner and Kendra Scott could help Glimmer Wish get its products into stores and raise brand awareness.
As they grow, they will still need to be careful with their advertising spending and ensure they are making more money.
Where Can You Buy It?
Currently, Glimmer Wish products are available through the company’s official website, with plans to expand into retail stores.
Glimmer Wish offers many items to buy, including special groups that go together. This makes it easy for kids and parents to find products they like. For more updates, follow them on Instagram and Facebook.
Quick Summary
- Glimmer Wish combined a strong family story with solid sales to land a deal on Shark Tank Season 17 Episode 16.
- Sydney and her parents secured a deal of $200K for 15% equity with Lori and Kendra.
- The brand focuses on clean, fun beauty products for kids.
Read other Shark Tank Season 17 Episodes.
Curious about the other businesses featured in Shark Tank Season 17 Episode 16? Explore more updates and see which ideas made a splash in the Tank.
