Peaceful Fruits

peaceful fruitsEvan Delahanty wants the Sharks to bite on Peaceful Fruits, his fruit snacks with a social conscience, in Shark Tank episode 816. The snack's main ingredient is wild-harvested açaí berries – a food he discovered while working as a Peace Corps Community Economic Development Specialist in the Amazon rainforest. Now, he makes the snacks in Akron, Ohio where he employs people with disabilities from the community.

He launched a successful Kickstarter campaign in August, 2016 where he raised $22,848 to get the product on the floor at Expo East, a HUGE natural products food show that took place in September 2016 in Baltimore, MD. It cost $10,000 to get a booth at the show, not to mention the cost of providing product samples, literature, travel etc.

Peaceful Fruits come in two flavors: Wild Acai + Pineapple and Wild Acai + Apple. The primary ingredient, the açaí berry, is harvested wild by local people of the Amazon Rainforest. This provides Delahanty with a sustainable source for ingredients and gives indigenous people in the rainforest a way to earn income while preserving their way of life. As the company philosophy says: “snacks made the right way, from the right stuff.”

A 12 pack of snacks costs about 14 bucks. Each packet contains a fruit strip with over 25 açaí berries in each strip. There's no sugar, preservatives, or any other crap in each strip – just fruit. Obviously, Delahanty needs a Shark's help getting into mass retail; he probably needs capital for growth, too. Will a Shark bite on these berries?

Peaceful Fruits Shark Tank Recap

Evan enters seeking $75,000 for 20% of his company. He tells the Sharks about his product , how he makes it and his social mission. He hands out samples and Daymond thinks they're good. Mark remarked that there are a lot of acai fruit snacks. Lori likes the health benefits of the fruit.

Robert already has a fruit snack business, so he goes out. Kevin wants to know numbers. Evan wholesales the snacks for $0.85 a pack and retails them for $1.25. He's done about $20,000 in sales so far. He's gettin g ready to do a test run in Ohio Whole Foods stores and has product in Giant Eagle stores. Evan pledges to “live in Whole Foods” doing product demos. That prompts Daymond to go out – he wants nothing to do with demos.

Mark doesn't like the risk/reward ratio and he goes out. Kevin doesn't think the valuation is bad, but he thinks it will take more than $75,000 to get things rolling. He won't offer a higher amount and he goes out. Lori thinks fruit snacks are too competitive and she goes out too. RESULT: NO DEAL

Peaceful Fruits Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. After airing, Peaceful Fruit was “flooded” with $75,000 in orders. They've added six new flavors: Blueberry & Acai Drizzle, Passionfruit, Pineapple & Acai Drizzle, Mango, Strawberry & Acai Drizzle, and Original Acai. In addition to Whole Foods, they are in nearly 50 Kroger stores across Ohio.

In 2018, they expanded production capacity from 1000 units a day to 10,000 units a day. They now offer a monthly subscription service and are in a limited amount of Target stores.

Posts About Peaceful Fruits on Shark Tank Blog

Açaí Berry Fruit Snacks

Peaceful Fruits Company Information

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