Scratch LA Wellness Shark Tank Update – Shark Tank Season 18
Mya LaGrange Hicks pitched a brand-new category of wellness that provides relaxation through peculiar techniques.
Mya LaGrange Hicks appeared on Shark Tank Season 18, Episode 5, with an unusual way to relax people.
The founder used her personal experience to create an alternative therapy that can rejuvenate the spirit without the pain of traditional massages.
Would the Sharks feel rejuvenated enough to make Scratch LA Wellness an offer?
About Scratch LA Wellness
| Category | Details |
| Business Name | Scratch LA Wellness |
| Founder | Mya LaGrange Hicks |
| Product | ASMR-inspired relaxation sessions featuring gentle back-scratching, brushes and sensory stimulation |
| Industry | Wellness / Beauty & Personal Care |
| Sales (Pre-Shark Tank) | ~$25,000 in lifetime sales |
| Investment Asked | $80,000 for 10% equity |
| Deal Status | No Deal |
| Initial Valuation | $800,000 |
Founder’s Backstory
Mya LaGrange Hicks is a tech professional who decided to take a shot at this alternative therapy style after being laid off.
She utilized her severance money to start the first studio in Los Angeles. The inspiration for this idea goes back to Mya’s childhood.
When Mya had trouble sleeping, her aunt would scratch her back, which helped her relax almost instantly.
She researched more about this and realized that light scratching is a science-backed relaxation technique. This motivated her to turn this personal experience into a commercial wellness service.
Product Overview
Scratch LA Wellness is a wellness business that specialises in relaxation sessions centred on gentle back-scratching, light touch and ASMR (Autonomous Sensory Meridian Response).
The service is offered through three different sessions: 30 minutes for $80, 60 minutes for $120 and 90 minutes for $180.
Scratch LA Wellness Shark Tank Pitch
Mya LaGrange Hicks came to the Shark Tank seeking $80,000 for 10% equity. She explained her new concept that doesn’t involve pain or aggressive pressure to relieve stress.
She invited Robert Herjavec to showcase the new wellness technique. As Robert was removing his shirt, he quipped to Barbara, “Barb, keep your hands to yourself!”
The demonstration began with light nail scratching, feathers, and ended with the giant nails.
Robert said he felt relaxed but “hated the feathers.”
Since the January 2026 launch of her studio in Los Angeles, the entrepreneur reported revenue of $25,000.
Mya said she plans to scale the business through a franchise model across the United States. That is the reason she avoided founder-centric marketing.
Lori Greiner praised her enterprising work ethic and found the concept genius. But recommended that a mobile truck could help her reach even more people than a standalone shop.
The entrepreneur resonated with the idea as it would help reach her prominent clients that require this service at their residences.
However, the low sales and a lack of clear, scalable vision concerned the Sharks.
What Makes Scratch LA Wellness Unique?
Scratch LA Wellness is a wellness business that utilizes unusual techniques to provide relaxation.
- Painless: The relaxation techniques utilise smooth touch using nails, feathers and other substances to provide a painless form of relaxation, unlike traditional massages.
- Nervous system engagement: The founder stressed the fact that this type of technique tries to relax not just the body, but also the soul to provide a holistic experience.
Did Scratch LA Wellness Get a Deal on Shark Tank?
Kevin O’Leary found the concept interesting and a great initiative for Mya. But he preferred some scale before investing and went out.
Daymond John and Lori Greiner also thought the concept was at a very early stage to invest in, and went out as well.
Barbara Corcoran liked Lori’s approach of having mobile trucks, and cautioned the entrepreneur not to take it national until ready. She went out as well.
Robert Herjavec expressed his appreciation for the wellness therapy but remained unsure about what to invest in, as the business seemed to be in the nascent stages.
Despite an amusing presentation and a service with real utility, Scratch LA Wellness wasn’t able to secure any offers from the Sharks.
Scratch LA Wellness Shark Tank Update
After the Shark Tank appearance, Scratch LA Wellness’s unique techniques gained more awareness.
Since then, the company has expanded its presence through collaborations with brands and businesses.
However, there is no official update on any spike in financial data or social metrics.
Where Can You Book an Appointment?
Scratch LA Wellness services can be availed directly on their official website.
For updates and the company’s expansion plans, follow them on Instagram and TikTok.
Quick Summary
- Scratch LA Wellness entered Shark Tank with an alternative relaxation technique that doesn’t involve pain or aggressive pressure.
- The founder, Mya LaGrange Hicks, came in seeking $80,000 for 10% equity.
- The company wasn’t fortunate enough to receive an offer from the Sharks.
