Simply Good Jars

simply good jarsJared Cannon hopes the Sharks bite on his Simply Good Jars, healthy meals in recyclable jars, in Shark Tank episode 1217. Cannon was a successful chef in Philadelphia for 18 years, but when he was going to night school for an MBA and working full time, he often ate food that was “fast, easily available, and often unhealthy.” He wanted quick food that was healthy, so he invented his own brand.

In 2017 he started selling Simply Good Jars in the Philadelphia area. The company’s packaging is a big part of the story too. The jars the food comes in are made from recycled plastic and they’re designed to be re-used. Customers can return the jars when they re-order so they can be washed and used again. For every jar returned, Jared donates one meal to Philabundance or the Salvation Army in the Philly area.

As for the food, the jars are all 9.2 ounces. The menus vary weekly, but the fare when I was writing this page includes Southwestern Cobb Salad, Simply Greek Salad, Smoked Salmon, Chicken Quinoa and Heavenly Pesto. Each jar costs $9.49. They’re only in the Philadelphia area now, but Conrad has plans to expand. Right now, Go Puff is handling deliveries in the Philadelphia area only, but they have over 500 delivery hubs nationwide. Perjaps Conrad needs a Shark’s help getting beyond Philadelphia.

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Simply Good Jars – Healthy Meals in a Jar

Simply Good Jars Shark Tank Recap

Jared enters the Shark Tank seeking $500,000 for 7% of his business. After giving his pitch and telling his story, he hands out samples. The Sharks like the salads which cost $2.50 to $3.60 to make and sell for $8.99 to $10.99. Last year (2019), he did $300,000 in sales. In 2020, he’s on track to do $700,000 – $750,000. The company expects to be profitable in 2021. So far, he’s raised $2.5 million and he owns 51% of the business.

The Covid-19 pandemic forced him to make a major pivot. Most sales were from “smart coolers” placed in hotels, airports, convention centers, office buildings and universities. When the pandemic hit, most of those locations were “gone overnight.” He got into 175 convenience stores and some local Walgreens stores and started using cloud kitchens to make his salads and offer deliveries through Grub Hub and others. Mark was impressed and said he wants to offer $500,000 for ten percent of the business. He wants Lori in on the deal too. Jared accepts.

Simply Good Jars Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. There is no evidence of this deal closing with Mark and Lori as of June, 2021. Since the first re-run of this episode is just 4 months after the original air date, they could still be involved in due diligence – which can take up to a year. 2021 revenues are projected at $4 million. I will update this page as more information becomes available.

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