unbucklemeBarbara Heilman and her daughter, Becca Davison, pitch UnbuckleMe, their invention that makes it easier to unbuckle children’s car seats, in Shark Tank episode 1114. The Genesis of the idea for Unbuckle Me came when Becca gave birth to her first child. Barbara was excited to be a grandmother and she offered to help with child care. She soon found out she had trouble undoing the belt buckle on the child car seat.

The standard car seat belt buckle requires 9 pounds of force to unlatch. Barbara suffers from arthritis in her thumb and had trouble unlatching it. As a result, she rarely took her granddaughter on outings. Luckily, she utilized her background as an Occupational Therapist and crafted a splint that used leverage to open the belt buckle. When Becca got a look at her mom’s invention, she thought there was a need and they decided to start making UnbuckleMe as a business.

They designed what is essentially a small lever/clamp that reduces the pressure required to open standard baby seat buckles. US law requires such seats to need nine pounds of pressure to release so kids can’t get out of their seats. The patent pending clamp is small enough to fit in the glove compartment. It’s great for people with arthritis, carpal tunnel syndrome and even moms with long finger nails. You can also let the kids use it so they can unbuckle themselves.

They got their first sales from a successful Kickstarter campaign that raised $12,844 back in April, 2017. Now, they have a successful business with product in hundreds of mom and pop retail shops, plus buybuyBABY, Nordstrom and Amazon. It costs only $14.99. They’re hoping a Shark will help them take their business to new heights.

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Posts about UnbuckleMe on Shark Tank Blog

Unbuckle Me – Car Seat Unbuckler

UnbuckleMe Shark Tank Recap

Barbara and Becca will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Guest Shark Anne Wojcicki that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on UnbuckleMe will be available on Shark Tank Blog once this episode airs.

UnbuckleMe Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on UnbuckleMe & Barbara Heilman and Becca Davison as more details become available.

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