Lori Greiner Bringing It

Rob Merlino

Lori Greiner, QVC Queen and my favorite shark, is giving Mark Cuban a real run for his money. She’s only been on a handful of shows, yet she has invested nearly as much cash in new entrepreneurs as Mark has- and he’s on every week.

To date, Lori has invested around $525,000, or roughly one percent of her net worth, in The Shark Tank. Cuban has invested around $680,000 or a little under two percent of his net worth.

Lori’s background in the TV sales business brings a new dimension to the Shark Tank. She has a keen eye for what will sell on TV and the vehicle to deliver products she invests in to the masses. Cuban certainly has a lot of resources at his disposal and brings his own level of “juice” to any deal, but Lori has the whole package for certain types of products. I wonder what she would have done with Litter Jewelry had she been on the show; I think it would have been in her comfort zone.

I like the fact that Lori is also one of two Sharks- Daymond John being the other, that is actively running a company that produces consumer goods. Sure, Cuban’s sports team and other endeavors, Barbara’s Real Estate empire, and Robert’s and Kevin’s high tech successes are compelling, but consumer goods are what people who watch the Shark Tank are more likely to encounter on a regular basis. Daymond’s still selling a whole bunch of clothes, but Lori is out in front of her products more than the other sharks. She has to be- she’s on TV all the time.

I hope Lori returns next season- I like what she brings to the show. Here are a couple of videos of Lori demonstrating some past Shark Tank successes and failures and she shows us the product that started it all for her.

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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