In the world of fashion, comfort and innovation often take a backseat to aesthetics. However, the founders of Cake Bodies, Casey Sarai and Taylor Capuano, are on a mission to change that narrative. Their journey, from an embarrassing encounter on a treadmill to an appearance on ABC’s “Shark Tank,” is a testament to their dedication to solving a universal problem: the dreaded “Nipple Freak Out” (NFO).
The Genesis of Cake Bodies: A Twin-Sister Team
Meet Casey Sarai and Taylor Capuano, twin sisters who decided to tackle the uncomfortable issue of NFO head-on. The inspiration for Cake Bodies struck during a particularly awkward moment on a treadmill, next to Capuano’s boss. This cringe-worthy experience led them to create a comfortable cover that could be worn during workouts, and thus, Cake Bodies was born.
A Humble Beginning: From Side Hustle to Shark Tank
The initial spark for Cake Bodies came with a modest $5,000 investment from both co-founders, accompanied by a bold vision to provide alternatives to traditional bras that cater to all body types. What makes their story even more remarkable is the fact that they started with a $0 marketing budget, no social media following, and no investors.
Undeterred by these challenges, the dynamic duo worked tirelessly, and their efforts bore fruit. By the end of their first year, Cake Bodies had achieved over $1 million in revenue, catapulting them to the top 1% of Shopify sales launched in 2022. Their rise to prominence was also fueled by an astute use of TikTok, strategically building their social media presence.
From Setbacks to Triumph: COVID-19 and Beyond
The birth of Cake Bodies coincided with the peak of the COVID-19 pandemic when the founders faced the threat of being laid off from their corporate jobs. Instead of succumbing to adversity, they turned to their side hustle, transforming it into a flourishing business. This resilience and adaptability have become hallmarks of Cake Bodies’ success.
A Vision Beyond Profit: Giving Back to Women’s Health Causes
As Cake Bodies prepares to make its debut on “Shark Tank,” the brand is not only set to achieve eight figures in annual revenue by the end of 2023 but is also committed to making a meaningful impact. The founders aim to donate over $300,000 to women’s health causes, demonstrating their dedication to a larger purpose beyond their business success.
A Heartfelt Thank You to Supporters
Casey Sarai and Taylor Capuano express their gratitude to the community that has supported them on this incredible journey. As a small business, they understand the value of each supporter and acknowledge that their success is intertwined with the support they have received.
In conclusion, the story of Cake Bodies is one of innovation, resilience, and a commitment to comfort. As they prepare to dive into the Shark Tank, the world eagerly awaits to witness the next chapter in the remarkable journey of these twin sisters turned entrepreneurs. Cake Bodies not only revolutionizes undergarments but also sets a shining example of what can be achieved with determination, creativity, and a mission to make a difference.
My Take on Cake Bodies
I am an admirer of nipples, but I won’t use this product!
Will Sharks Eat Cake?
My guess is, if any Sharks make offers, it will be Emma Grede. She’s the only Shark on the panel that could bring value to this business. Lori has a history of investing in silicon based products, so we could see her team up with Emma. The one thing that could deter the sisters is the product isn’t proprietary. Amazon is littered with similar products, so any deal could be dead before the episode is over.
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