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Heather’s Choice Shark Tank Update – Shark Tank Season 15

heather's choice

Highlights

  • Heather Kelly pitches Heather’s Choice, dehydrated meals for backcountry camping, on Shark Tank.
  • Uses sustainably sourced, wholesome ingredients, offering tastier options than freeze-dried meals.
  • Started in 2017 with a successful Kickstarter campaign; available at REI, independent retailers, and online.

Overview

Category Details
Name Heather’s Choice
Founders Heather Kelly
Industry Outdoor/Camping Food
Product Dehydrated meals for backcountry camping
Funding $54,074 from Kickstarter
Investment Ask $250,000
Equity Offered 10%
Valuation $2.5 million

Heather Kelly gives the Sharks a taste of Heather’s Choice, her dehydrated meals for backcountry camping,  in Shark Tank episode 1511. Unlike typical freeze dried meals you typically see in camping gear stores, Heather’s choice uses wholesome ingredients that are sustainably sourced. The entire meal is cooked before it’s dehydrated, making it tastier than its freeze dried counterparts.

Heather was a collegiate athlete and two time NCAA national women’s rowing champ at Western Washington University. She got her degree in Evolutionary Nutrition and is a certified eating psychology coach. She’s also an avid outdoorswoman who worked as a river guide in Colorado for a time. The Alaska native is an avid and active hiker and camper in the Alaskan wilderness. Her dissatisfaction with availlable freeze dried camping meals led her to experiment with making her own meals for camping. Utilizing her nutritional education, she created healthy, balanced meals designed for fueling the body while on sometimes grueling outdoor adventures.

She started the business in 2017 with a successful Kickstarter campaign that raised $54,074. Her meals are a hit with the outdoor crowd as they’re both tasty and nutritious. The meals include both breakfast and dinner/lunch options. Breakfasts include oatmeal, buckwheat and meusli options. Dinners include grass fed beef Shepherd’s Pie, Spaghetti and meatballs, bison chili and much more. She also sells Packaroons, a cookie/energy bar for toting on the trail. There are gluten free and dairy free options as well. Meals cost between $8.95 to $15.95 per serving. Packaroons are $2.50. You can find Heather’s Choice at many independent sporting goods retailers, REI, the company website and Amazon. Heather likely wants a Shark to help her move her operations from Anchorage, Alaska to somewhere in the lower 48 states to reduce manufacturing costs.

Company Information

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Video

Posts about Heather’s Choice on Shark Tank Blog

Heathers Choice: Revolutionizing Backcountry Dining

Heather’s Choice Shark Tank Recap

Heather will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Guest Shark Candace Nelson that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Heather’s Choice will be available on Shark Tank Blog once this episode airs.

Heather’s Choice Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Heather’s Choice & Heather Kelly as more details become available.