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The Pocket Panty

the pocket pantyAshlee Turner pitches The Pocket Panty, her prtable panties for women on the go, in Shark Tank episode 1509. Ashlee is used to being an entrepreneur. She ran Sweet Sugar, a candy “lounge” in Los Angeles for a number of years. During that time, she did a lot of running around dealing with catering events.

It was during that time the idea for Pocket Panty came to her. She wanted to be able to change her panties after running around all day  without having to go home. They didn’t need to be fancy panties, just fresh and clean. The existing options were either uncomfortable or too fancy for everyday use, so she decided to design her own.

The panties are available in sizes that accomodate a wide variety of body types. They come in any color you want as long as it’s black. A pair of panties is $10 while a 5 pack costs $45. She also sells a shower cap for $13. Ashlee likely wants a Shark’s help with marketing and customer acquisition.

Company Information

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Posts about The Pocket Panty on Shark Tank Blog

Pocket Panty: Empowering Women On-The-Go

The Pocket Panty Shark Tank Recap

Ashlee will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Emma Grede, Kevin O’Leary, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on The Pocket Panty will be available on Shark Tank Blog once this episode airs.

The Pocket Panty Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Pocket Panty & Ashlee Turner as more details become available.