Baby Toon

baby toonCassidy Crowley and her mom, Lori, pitch The Baby Toon, their soft spoon for babies and toddlers, in Shark Tank episode 1101, the season 11 premier. Cassidy invented the Baby Toon when she was seven years old. She entered the Honolulu District Science and Engineering Fair where she was instructed to identify and solve a problem.

Cassidy found her problem when she got home that day. She noticed her mother got nervous whenever Cassidy's baby sister stuck a long, hard spoon in her mouth. This can be a choking hazard, so she thought about creating a soft spoon so he sister wouldn't gag on it. The added benefit was her invention calmed her mother too! She called her soft spoon The Baby Toon.

The spoon is made from FDA grade soft silicon. Its short neck limits how far it can go into a baby's mouth and the soft material is gentle on baby's gums. It also doubles as a teething toy. When she entered her product in the Fair, she got high praise and the people and teachers involved encouraged her to make and sell her invention.

Cassidy wanted to make her product in the USA, but there were no good moulding facilities in Hawaii, so she contracted with Extreme Moulding in Albany, New York. Extreme Moulding has a state of the art facility that makes silicon moulded products to FDA standards. They make many baby products and other silicon products as well. Cassidy is committed to making her product in the USA going forward and she plans to donate (at least) $1000 of her profits to the Kapi'olani Medical Center – the hospital where she was born.

Cassidy has high hopes and philanthropic ideals for her budding business, will a Shark share her enthusiasm?

Baby Toon Company Information

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Posts about Baby Toon on Shark Tank Blog

Soft Baby Spoon

Baby Toon Shark Tank Recap

Cassidy and Lori will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Baby Toon will be available on Shark Tank Blog once this episode airs.

Baby Toon Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Baby Toon & Cassidy and Lori Crowley as more details become available.

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