Bad Birdie

bad birdieJason Richardson hopes to shoot par when he takes a swing in the Shark Tank and introduces Bad Birdie, his line of colorful golf shirts, in Shark Tank episode 1119. Richardson spent most of his career shooting and producing commercials for big companies. He’s always loved golf and he enjoys his time out on the course. He claims his favorite golf phrase is “swing hard.”

While he likes golfing, he didn’t like the boring golf shirts that were available, so he started Bad Birdie. He wanted to make shirts that weren’t “grandpa shirts.” The colors and patterns are wild, fun and bright. Some even look like Hawaiian shirts. He also sells hats, socks and sweatshirts.

Jason became interested in golf when he was a caddy at age twelve. He likes playing and attending tournaments. He first debuted Bad Birdie shirts in public at the Waste Management Open in Scottsdale, AZ. People reacted positively to the shirts and he began selling them shortly thereafter. The target market is 18-35-year-old males who golf.

Most polo shirts are $72, but some sell for $55. Right now, Bad Birdie is strictly direct to consumer from the company website, but they want to get product into pro shops and other retail outlets. They also do group orders. Richardson likely wants a Shark to help him get into the pro shops and to help increase sales. Will a Shark think this shirt business is a good fit?

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Posts about Bad Birdie on Shark Tank Blog

Bad Birdy Golf Shirts

Bad Birdie Shark Tank Recap

Jason will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Bad Birdie will be available on Shark Tank Blog once this episode airs.

Bad Birdie Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Bad Birdie & Jason Richardson as more details become available.

 

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