BeerMKR

beermkrAaron Walls and Brett Vegas hope the Sharks like BeerMKR, their home beer making kit that “democratizes the beer brewing process,” in Shark Tank episode 1223. The company started as a class project between Walls, Vegas and two others while they were attending Cornell for their MBAs. The original business is  called the BrewJacket. That company sells more traditional, yet innovative, home brewing supplies for people who brew on a larger scale. Home brewing takes a lot of time and money – these guys wanted to make a product that makes it inexpensive, quick and easy.

The key element of BeerMKR is the app that automatically heats and cools the beer during the fermentation process. The  guys call their machine “the Keurig of beer.” All the ingredients come pre measured and packaged and the machine takes care of the rest. It’s about the size of a microwave and costs $579 for the BeerMKR and a tap for storing your beer. Extra taps are $119 and their MKRkits (the actual ingredients to brew) are $59 four a four pack and $89 for a six pack. Each kit makes the equivalent of 12 bottles or cans of beer.

They got things rolling with a successful Kickstarter campaign that raised $398,276 back in October of 2018. They had some issues with shipping and production and shipped their final products in December 2020. Like many businesses, the global Covid-19 pandemic exacerbated their manufacturing and shipping challenges. They’re ready to “disrupt the beer industry” and tell the world about their product. A Shark could help with that.

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Posts about BeerMKR on Shark Tank Blog

The Beer MKR – Home Brewing Kit

BeerMKR Shark Tank Recap

Aaron and Brett will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara and recurring Shark Alex Rodriguez that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on BeerMKR will be available on Shark Tank Blog once this episode airs.

BeerMKR Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on BeerMKR & Aaron Walls and Brett Vegas as more details become available.

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