Bloom Shark Tank Update – Shark Tank Season 17
From a simple tap to a bold idea, can a tiny card really break one of the world’s biggest addictions?
It starts innocently, just a quick scroll. But for most people, that scroll turns into hours lost on a screen. That’s the exact problem Bloom set out to solve.
In Shark Tank Season 17 Episode 15, Giancarlo Novelli and Danny Chmaytelli walked with a product designed to fight everyday phone addiction. Their pitch was relatable, slightly chaotic, and deeply personal.
But as the Sharks leaned in, one question took center stage, can a simple physical tool really change digital behavior?
About Bloom
| Category | Details |
| Business Name | Bloom |
| Founders | Giancarlo Novelli and Danny Chmaytelli |
| Industry | Digital Wellness / Tech |
| Product | Screen time control tool (physical app-blocking card) |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $75,000 for 5% equity |
| Deal Status | Deal secured with Daniel Lubetzky |
| Deal Outcome | $75,000 for 20% equity |
| Valuation | $375,000 |
Giancarlo and Danny are college entrepreneurs from UCLA. They made Bloom because they had a hard time with screen addiction themselves.
They did not just try to be strong about it or use app limits that are easy to get around. Instead, Giancarlo and Danny came up with a solution. They started out feeling frustrated with their screen addiction. Soon, they turned that frustration into a business that is growing really fast.
Bloom is a stainless-steel key card that works with a mobile app to lock users out of distracting apps. It introduces something most digital tools lack, physical separation.
Users select which apps they want to block, start focus mode, and tap the card on their phone. When you turn these apps on, they stay locked until you tap the card again. This makes it really hard to cheat.
The product is sold for $39. It only costs $2.77 to make it. You also get an app with it. In six months, they made $220,000 from selling it. They also made $60,000 in profit. They used Meta ads to do most of their selling. It worked out pretty well for them.
Bloom Shark Tank Pitch
The pitch opened with a moment that perfectly illustrated the problem. Giancarlo got distracted mid-presentation by something on his phone, prompting Danny to snap him back to reality, highlighting exactly why Bloom exists.
The demonstration was simple but effective. Tap the card, lock the apps, and physically remove temptation. The Sharks immediately understood the concept, with Rashaun Williams even saying he wanted one right away.
Questions quickly turned to practicality. Lori Greiner asked, “What if the card gets lost?” The founders said there are a few emergency unlocks. They then talked about their plans for the future. They want to add controls and make the card work on different devices.
Kevin O’Leary was not interested, at first. When he heard how many cards were being sold, he changed his mind. He started to get interested. This made the negotiation more competitive.
What Makes Bloom Unique?
Bloom stands out by combining physical action with digital control to tackle screen addiction.
- Uses a physical card to enforce app blocking
- Works across iOS and Android platforms
- Encourages intentional disconnection through distance
Did Bloom Get a Deal on Shark Tank?
The negotiation was really intense. It had a lot of skepticism, belief, and some bold offers.
Kevin O’Leary made the offer, which surprised everyone. At first, he did not think the idea was good. Then he was impressed by how well it was doing and the money it was making. He offered $75,000 for 33.3% of the company. He said he would be a hands-on partner who could help the product grow quickly by leveraging his audience.
Daniel Lubetzky made an offer of $75,000 for 25%. He said the product was not really for him. He thought it could be popular with younger people. His offer showed that he believed in the founders. He was also careful about what might happen next.
Kendra Scott liked the idea, the part about being separate. However, she thought the product was not ready yet and that she did not know much about it. So she decided not to invest.
Rashaun Williams understood the problem well, but he thought there would be other solutions. In the end, he chose not to put in any money.
Lori Greiner thought the founders were great and had great potential. She did not think Bloom was the amazing idea she was looking for. She decided to leave.
The founders tried to negotiate aggressively, even attempting to bring Kevin and Daniel together on a shared deal. Kevin O’Leary declined, insisting on going solo or not at all.
After several counters, the founders made a final push. They asked Daniel Lubetzky to move to 20% equity. Seeing their flexibility and determination, Daniel agreed.
Bloom walked away with a $75,000 deal for 20% equity with Daniel Lubetzky.
Bloom Shark Tank Update
When they were filming, Bloom was already doing really well, with over $220,000 in sales in just six months.
The fact that it was on Shark Tank will probably make a lot more people know about it, younger people who are having trouble with screen time.
Bloom has a chance to grow quickly because they make a good profit from each sale.
To keep doing well in the long run, they have to stay ahead of big companies like Apple and Android, which might add similar features to their systems.
Where Can You Buy It?
You can only buy Bloom on the company’s official website.
It costs $39. You do not have to pay a monthly fee, so it is easy for people to start using it to help them manage their screen time and improve their digital habits. Follow them on Instagram and Facebook for more updates.
Bloom is a product that can support people’s wellness.
Quick Summary
- Giancarlo and Danny, founders of Bloom, landed $75K for 20% with Daniel Lubetzky
- The product tackles screen addiction using physical separation
- Strong early sales and margins highlight real market demand
Curious about the other businesses featured in Shark Tank Season 17 Episode 15? Explore more updates and see which ideas made a splash in the Tank.
- 9 Strap Shark Tank
- Hundy Shark Tank
- Glimmer Wash Shark Tank
