Copper Cow Coffee

copper cowDebbie Wei Mullin hopes to brew up a deal for Copper Cow Coffee, her Vietnamese coffee business, in Shark Tank episode 1222 – the season 12 finale. Vietnamese coffee is somewhat bitter and nutty; it’s served with condensed milk to offset the bitterness. It is a “pour over” coffee: each packet of coffee comes with a mini  brew basket and a small packet of condensed milk. More like making tea, you pour the hot water through the disposable filter to brew a cup.

Mullin sources her coffee from sustainable coffee farms in Viet Nam. Vietnamese coffee packs quite a punch. They use Robusta beans which have about 35% more caffeine than the more common Arabica beans. Debbie’s grandmother immigrated to the USA in 1975 and she grew up drinking this kind of coffee. She created Copper Cow to make brewing a cup up a little more convenient.

Like many businesses, Debbie faced challenges when the global pandemic hit. Three sales channels, hospitality, office and wholesale, trickled to zero, so she focused on the two channels that could provide the most revenue: grocery and eCommerce. Now, Copper Cow is in over 3000 stores. Ecommerce revenue tripled, grocery doubled and 2020 earnings were 4 times the previous year, coming in at around $7 million.

A five pack of coffee costs $15. It comes with 5 filter pack and 5 creamers. There’s also a monthly subscription service that let’s you save up to 30% off the retail price. Debbie made all the right moves in 2020. She’s hoping a Shark can help her navigate the waters in 2021 and beyond.

Company Information

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Posts about Copper Cow Coffee on Shark Tank Blog

Copper Cow – Single Serve Vietnamese Coffee

Copper Cow Coffee Shark Tank Recap

Debbie will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Copper Cow Coffee will be available on Shark Tank Blog once this episode airs.

Copper Cow Coffee Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Copper Cow Coffee & Debbie Wei Mullin as more details become available.

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