Melanie Disbrow introduces the Sharks to Milk Snob, her multi-functional infant car seat cover and nursing cover, when she pitches her business in Shark Tank episode 809. Disbrow, who immigrated to the USA from Germany in 2006, is the mother of three small children. When she went searching for an infant car seat cover, she couldn't find a product that met her style ad functionality criteria; that's when she decided to make her own.
That incident led to the invention of Milk Snobs. It's basically a little tent that goes over and infant car seat to keep baby out of the direct sun or rain. When it's time to feed, it serves as a nursing cover for moms while they breast feed. Her product is patent pending.
Milk Snobs come in a wide variety of patterns and colors; Melanie is constantly adding new designs to keep things fresh. She also sells swaddle blankets. A Milk Snob cover costs $36 and a swaddle blanket is $18. Reviews are unanimously positive for Milk Snob – moms everywhere LOVE it.
Melanie likely wants a Shark to help her expand into retail. Will a Shark bite?
Milk Snob Shark Tank Recap
Melanie will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Chris Sacca that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on Milk Snob will be available on Shark Tank Blog once this episode airs.
Milk Snob Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Milk Snob and Melanie Disbrow as more details become available.