Moment

momentAisha Chottani and Faheem Kajee want a Shark to invest in Moment, their beverage that replicates how you feel when you meditate, in Shark Tank episode 1206. The husband and wife team met while working in South Africa and they both did stints as “Senior Engagement Managers” at McKinsey and Company – a management consulting firm. Aisha started to meditate while at McKinsey. She found it reduced stress, increased focus and improved performance.

The couple started Moment to make the feeling you get when meditating accessible to thee masses without actually having to meditate. It’s a botanical beverage that uses natural ingredients that replicate the feeling of meditation. The ingredients include L-theanine which is found in green tea and ashwagandha, an ancient ayurvedic
root that naturally helps the body adapt to the negative impacts of various stressors. Together, these ingredients naturally let you find clarity and “re-set.”

The pair started the company in February, 2019 and they’ve had some early successes. They won the BevNET New Beverage Showdown, the beverage industry’s top award. They also were accepted into Amazon Launchpad – something only 35 of businesses succeed at. As of today, Moment is the number one selling flavored water on Amazon.

Moment comes in three flavors: hibiscus dragon fruit, rooibos blood orange, and tulsi lemon. All flavors are sugar and caffeine free. A six pack costs $21, a 12 pack is $35. If you opt to subscribe for delivery every two weeks or monthly (they recommend drinking a can daily for best results), a 12 pack drops to $29. Right now, you can only buy online, but they’re hoping a Shark can help them get distribution into retail outlets everywhere. Will a Shark meditate before investing?

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Moment Meditation Drink

Moment Shark Tank Recap

Aisha and Faheem will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and guest Shark Blake Mycoskie. that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Moment will be available on Shark Tank Blog once this episode airs.

Moment Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Moment & Aisha Chottani and Faheem Kajee as more details become available.

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