Dan Staats and David Restiano hope to clean up with SORx, their all natural soap that doubles as a muscle scraper, in Shark Tank episode 1520. Restiano is an athlete and Staats is a Doctor of Physical Therapy. They founded their business in 2019 after dreaming up the idea of making soap that’s also a muscle scraper.
Muscle scrapers are often used by physical therapsits to help with a variety of physical ailments. They can be used to increase blood flow, work out knots, reduce swelling and more. SORx soap is a hard soap with a little handle that can be used as a muscle scraper while you shower. It’s like killing two birds witth one stone.
As for the soap, it’s all natural. It’s made with: Water, Glycerin, Anthemis Nobilis (Chamomile) Flower Oil, Lavandula Hybrida (Lavender) Flower Oil, Menthol, Sodium Chloride, Citric Acid, Shea Butter, Baking Soda, Vitamin E, Responsibly and Sustainably Sourced Palm Oil and Coconut Oil Soap Base. They purposely makke the soap hard so it can be effective as a muscle scraper. A bar costs $12 and a 6 pack will set you back $56. They’re available on the company website and Amazon. The guys likely want a Shark’s help getting into retail.
Company Information
Posts about SORx on Shark Tank Blog
SORx Soap: Elevating Wellness and Recovery
SORx Shark Tank Recap
Dan and David enter the Shark Tank seeking $100,000 in echange for 10% of their company. Both men have been athletes their whole lives, but as they get older, their muscles don’t recover as quickly. Dan says as a physical therapist he uses tools like muscle scraping to enhance blood flow and circulation, reduce pain and speed up the recovery process. David says Dan has worked wonders on his body, but he can’t bring him home. That’s why they teamed up to make Sorx Soap, an all natural, analgeesic, essential oil powered soap.
It’s designed to replicate the same physical therapy tool you would get at a doctor’s office. Soap has been around for centuries and so has muscle scraping. Sorx Soap is the first to combine them. Dan says “switch your old boring bar to Sorx Soap.” 90 seconds in the shower scraping your muscles will improve soft tissue health. Plus it smells amazing, lathers wonderfully and leaves you feeling refreshed and recharged. David says he scrapes his muscles every day when he showers and he hasn’t felt this good since the nineties. He asks the Sharks to show the world the power of a shower.
Samples and Questions
The Sharks examine their samples which come with a bowl of water on their respective tables. Dan asks the Sharks to roll up their sleeves, wet their arms and scrape their forearms. As the Sharks do this, they comment that it lathers up nicely and it feels pretty good. David says there’s mentol, lavender and chamomile in the soap and Robert says it smells great. Dan says the beauty of their product is they’ve incorporated it into a daily activity that everybody does, so why not do it in a therapeutic way that promotes soft tissue health? Barbara wants to know how it works and Dan says scaping promotes tissue regeneration. Mr Wonderful questions a second product on the table. It’s a polycarbonate Sorx Tool Pro – a portable muscle scraper to take on the go.
Dan grew up playing sports his whole life. When he found himself in the trainer’s room, he found an affinity for the health/science field. He got his undergrad in biology and went on to get a doctorate in physical therapy and ultimately opened his own practice. David was a patient first, then he became a friend and now he’s a business partner. David says this is the first time in his life he’s been able to combine all his loves: his passion for sports, the way the human body works and design into these products. He’s been a graphic designer for 25 years.
Let’s Talk Numbers
They started the company 2 years ago. Lifetime sales are $125,000. The last quarter is their best yet – they’re at just about $70,000. A 2 pack of bars with the holder costs $23 and costs $8.52 landed. They wholesale to some physical therapy offices and boutique gyms; wholesale pricing is between $15 and $17. Kevin says he knows the space from his deal with Blueland and they’ll need to wholesale it for around $11, but it will be a very expensive soap. Kevin says he has a horse in the race with Blueland; he wishes them luck and goes out.
Barbara says everyone is in the soap business. She doesn’t think it will sell well beyond direct to consumer; she’s out. Robert thinks it’s a great product, but as an investor he looks for things that are a little more expansive; he’s out. Lori thinks it will be challenging to explain; she’ll use it but as an investor she’s out. Mark says his neck has been killing him and he’s been using the Sorx Tool Pro on it and it fixed his neck – that’s why he’s going to give them an offer. He offers $100,000 for 20%. They counter with 15% and Mark says no, then they accept the deal.
SORx Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on SORx & Dan Staats and David Restiano as more details become available.
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