Mark Cuban is once again pushing for change in how people pay for prescriptions. The billionaire entrepreneur and Dallas Mavericks owner recently took to social media to talk about the value of the Cost Plus Drugs model.
Mark Cuban Pushes Cost Plus Model To Cut Employer Healthcare Costs
Mark pointed out that employers who use this approach for their self-funded health plans can lower costs in a clear and straightforward way. Cuban encouraged other companies to tell their third-party administrators to include Cost Plus Drugs as part of their benefits setup.
Cost Plus Drugs, which Cuban co-founded, buys medications, adds a set markup, and lists the price openly. No hidden rebates. No complicated pricing games. The aim is to bring clarity to a system that often feels opaque and to make everyday prescriptions more affordable for workers and their families.
Mark Cuban’s Plan to Make Medications More Affordable
Cuban says companies that pay for their own employee health plans could lower their drug bills with this approach. Instead of going through several companies that each take a cut, the model works more directly with pharmacies. One could also say that he is advocating for his own business model.
With Cost Plus Drugs, the company works more directly with suppliers and pharmacies, then shares the savings with customers. For the ones in need, there are no hidden markups buried in the system. The focus is on clear pricing and lower costs. Cuban sees it as a practical way to make medicine more affordable for both employers and the people who rely on it.
From Business Strategy to Healthcare Reform
Cuban’s push for clearer healthcare pricing follows a pattern. He tends to look at large systems and ask a basic question. Why is this so complicated, and who benefits from that complexity?
Over the years, he has supported businesses that strip things down to their core purpose and remove layers that drive up costs. He is drawn to models that are easy to understand and easier to scale. If a process feels bloated or outdated, he is quick to challenge it.
That mindset carries into healthcare. Cost Plus Drugs is not just about selling medication. It reflects his belief that many industries charge more than they should because the structure allows it.
The bigger lesson is simple. The former Shark Tank investor backs ideas that replace confusion with clarity. If a system can be made leaner and more honest about pricing, he is likely to support it.
