Uki Deane seeks an investment in Bermies, his line of men's swim trunks inspired by the colors, crystal clear waters and pink sand beaches of Bermuda, in Shark Tank episode 922. Deane loves the beach and outdoor water sports. He wasn't happy about the quality of men's swim trunks at an affordable price. Like any self-respecting entrepreneur, he decided to make his own!
He got his “lifestyle brand” off the ground with a successful Kickstarter campaign that raised $28,959 on a $10,000 goal back in the first quarter of 2016. Deane wanted to make a swim trunk that was comfortable to wear in or out of the water. Bermies are 90% polyester and 10% lycra. The fabric makes them light, comfortable, quick-drying and non-chaffing.
Bermies are stylish, too. There are two varieties: The Classics which are a bit shorter than traditional board shorts, and The Originals, which are slightly shorter than The Classics. Both styles come in a wide variety of colors and patterns that include everything from anchors to sea turtles. He added a woman's bikinis recently that includes a Classic line for a “subtle yet sexy” look and a Cheeky line that has “sass and style.” Men's trunks cost $49.99 and bikinis cost $29.99.
Deane wants to help the oceans he loves to play in, too. 10% of all profits go to non-profit organizations that help preserve coral reefs, clean up oceans and protect marine life. Bermies wants to be a “lifestyle brand” that defines “coolness” in beachwear. He wants a Shark's help building that brand and spreading the word. Will a Shark wear these trunks?
Bermies Company Information
Posts about Bermies on Shark Tank Blog
Bermies Shark Tank Recap
Uki will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Daymond John, Robert Herjavec, Lori Greiner and Bethenny Frankel that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he'll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Bermies will be available on Shark Tank Blog once this episode airs.
Bermies Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Bermies & Uki Deane as more details become available.