Junobie Shark Tank Update – Shark Tank Season 13
Junobie turned reusable breast milk storage into a Shark Tank success story. She landed a deal on-air and is generating over $1 million in annual sales.
Nikeytha “Nickey” Ramsey hopes for an investment in Junobie, her reusable breast milk storage system, in Shark Tank Season 13 Episode 14.
About Junobie
| Category | Details |
|---|---|
| Business Name | Junobie |
| Founder | Nikeytha “Nickey” Ramsey |
| Industry | Baby Products |
| Product | Reusable breast milk storage system |
| Deal Status | Deal secured with Emma Grede |
| Investment Asked | $100,000 for 10% equity |
| Deal Outcome | $100,000 for 22.5% equity |
| Valuation | $1 million |
Nickey is a mother of two who was looking for a better solution for storing breast milk. Leaky plastic bags and cumbersome glass bottles weren’t working. When she searched for a better solution but couldn’t find one, she decided to invent her own.
She started the business in 2019, but Nickey’s life wasn’t always rosy. She grew up in an impoverished environment, and her family was even homeless for a time. With good advice and mentorship, she graduated from high school and went on to college, where she majored in audiology and speech pathology. Now, she brings the same tenacity that got her this far to her business.
The bags are made from food-grade silicone and are safe for freezer, microwave, dishwasher, fridge, and even oven (up to 250 degrees). They come in various colors and hold up to 8 ounces of breast milk. She also has milk boxes that conveniently hold the bags in a rigid form.
A two-pack of bags is $19.99 on the company website. Reviews from happy moms are universally good, but many copycat products exist. Nickey likely wants a Shark’s help quashing the knockoffs and getting into big-box retail.
Check out other Shark Tank Season 13 Episodes.
Video
Junobie Shark Tank Pitch
Nickey enters the Shark Tank seeking $100,000 for 10% equity in her company. She says she wanted a better way to store her breast milk, so she invented Junobie. It’s eco-friendly and reusable. Her bags have lines to indicate how much milk is in them. The Sharks inspect their samples.
Barbara says it’s easy to use, and the bags stand upright. She tells how she came to invent the product. She had to produce more milk because her son nursed a lot.
They retail at $34.99 for the four-pack, and the two-pack is $19.99. The four-pack landed is $7.80, and the two-pack is $4. Kevin loves the margins. Emma says she loves the product and wants to hear about the competition. She started the business in 2019, and knockoffs began appearing in the marketplace. One competitor has a similar bag, but it is of inferior quality.
Sales for 2021 are $86,000 year to date (July 2021). They were on Amazon but had inventory issues because they are self-funded. She has a six-week lead time for production. Nickey tells about her difficult upbringing. A school counselor connected her with a homeless shelter, and she went on to college.
Emma wants to know sales projections for the rest of the year. Nickey says it will be $300,000 by the end of the year.
Nickey needs money for inventory. When Barbara asks if they’re in stores, Nickey says she was working with a broker but put the funds back into inventory instead due to the pandemic.
Did Junobie Get a Deal on Shark Tank?
Kevin says the product is a disconnect for him; he’s out. Mark is out too. Lori says she loves Nickey but doesn’t think it’s the right business for her; she’s out. Emma thinks firms with a purpose will be successful. She offers $100,000 for 25% of the company. Barbara says she would have made the same offer; she’s out. Nickey counters Emma with $150,000 for 12%.
After a break, Emma says no. Emma says she’s Nickey’s only hope. Mark encourages Nickey to take the offer. Nickey counters $100,000 for 15%, and Emma counters $100,000 for 22.5%. Ultimately, Nickey accepts Emma’s offer.
Junobie Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. In a post-show interview, Nickey called the deal with Emma “life-changing.” Annual revenue as of June 2022 is $1 million.
By February 2023, she had added milk warming cups, milk boxes, trays, jars, and snack stash bags to the line. She had also added online lactation counseling services. In May of the same year, Junobie was named one of the top breast milk storage solutions by MarketWatch.
The estimated net worth of Junobie is $1.4 million.
The Shark Tank Blog will follow up on Junobie & Nikeytha “Nickey” Ramsey as more details become available.
Posts about Junobie on Shark Tank Blog
Junobie Reusable Breast Milk Bags
Where Can You Buy It?
Junobie offers reusable silicone breast milk storage bags in various sizes and designs through their official website. They are also available on Amazon and other retailers. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Nikeytha “Nickey” Ramsey pitched Junobie, seeking $100,000 for 10% equity.
- The Sharks appreciated her innovative solution for reusable breast milk storage, but were concerned about competition and scalability.
- Nickey secured a deal with Emma Grede for $100,000 in exchange for 22.5% equity.
Curious to know about other businesses that appeared on Shark Tank Season 13 Episode 14? Check out their business updates!
