Julie Yenichek and Ryan Huyghe pitch PetRol, their hydrating treat for dogs, in Shark Tank episode 919. The pair, both entrepreneurs and dog lovers, developed their formula over a period of years and got it started with funds from an IndieGoGo campaign that raised $13,795 in the first quarter of 2016. Even though they raised less than half of what they sought, PetRol came to market.
Basically, it's like smart water for dogs. The company claims dogs prefer it 4 to 1 over regular water. They start with reverse osmosis filtered water. Next, they add “100 percent natural flavorings, plus six added vitamins and minerals that are good for dogs' overall health.” Dogs, like people need to stay hydrated; a 35 pound dog needs 34 ounces of liquids per day.
A typical dog biscuit has about 120 calories while PetRol has 8 per 12 ounce bottle. It's a way to give your dog a treat and keep him hydrated at the same time. A four pack costs $17. They're available on Amazon exclusively, but they probably want to get into national pet stores. A Shark could help with that.
Will a Shark want to drink this dog's water?
Petrol Company Information
Posts about Petrol on Shark Tank Blog
Petrol Shark Tank Recap
Julie and Ryan will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Barbara Corcoran, Rohan Oza, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Petrol will be available on Shark Tank Blog once this episode airs.
Petrol Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Petrol & Julie Yenichek and Ryan Huyghe as more details become available.