Jonathan Diersing seeks an investor in RounderBum, his line of underwear designed to “enhance male attributes,” in Shark Tank episode 917. RounderBum underwear makes men's bums look rounder through lifting straps, padding, compression or a combination of the three. They also make underwear that gives some “lift” to the front of men's bodies.
Diersing started the business in 2015 under a manufacturing and licensing arrangement with Rounderwear, a major Mexican underwear manufacturer that has other major brands under its umbrella. The company initially sold men's boxers, briefs and boxer/briefs, but has since expanded into compression panties for women, compression shirts for men and compression socks.
RounderBum uses several “technologies” to enhance the male anatomy. The “padded tech” adds padding to the bum side of underwear to give a more well rounded look to a man's butt. Lift tech uses bands to lift saggy butts while Package tech adds more “bulk” to a man's jewels. There's even Gravity tech that features a “free-fall pouch” for the package. Compression tech clothing provides support and a slimming effect.
The underwear isn't cheap at $20-$25 per pair. All RounderBum products are readily available on Amazon. Diersing has the product in several small, mom and pop type men's shops too. He likely wants a Shark's help getting into more retail locations. Will a Shark round out a deal for this one?
RounderBum Company Information
Posts About RounderBum on Shark Tank Blog
RounderBum Shark Tank Recap
Jonathan will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Daymond John, Kevin O'Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on RounderBum will be available on Shark Tank Blog once this episode airs.
RounderBum Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on RounderBum and Jonathan Diersing as more details become available.