Princeton graduate turned entrepreneur Brooks Powell pitches Thrive, his line of products to “cure” hangovers, in Shark Tank episode 922. The former religion major got an epiphany when he woke up with a “mild hangover” while taking a neuroscience class back in his sophomore year. He stumbled on an article in the Journal of Neuroscience that proved dihydromyricetin cured hangovers in rats.
Dihydromyricetin is safe, has no health risks and comes from a safe family of plants. It's also the main ingredient in Thrive. With some mentorship from his neuroscience professor, he developed the product with a New York based pharmaceutical company. Thrive is a dietary supplement that comes in pill or powder form. When taken after a night of drinking, it eliminates the sluggishness and dehydration that comes with hangovers.
Powell initially wanted to market to college kids, but his stats on Amazon sales show he sells the most to adults from ages 35-54. He doesn't want his product to promote alcohol abuse, he wants it to be a supplement for social drinkers. As he says on his packaging: “Enjoy Tonight, Thrive Tomorrow.” It currently sells on Amazon for $30 for a 30 pill jar. He wants a Shark's help to become “the five hour energy of hangover cures.” Will a Shark want to hang with Mr. Powell?
Thrive Company Information
Posts about Thrive on Shark Tank Blog
Thrive Shark Tank Recap
Brooks will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Daymond John, Robert Herjavec, Lori Greiner and Bethenny Frankel that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he'll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Thrive will be available on Shark Tank Blog once this episode airs.
Thrive Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Thrive & Brooks Powell as more details become available.