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Insta Fire – Fire and Charcoal Starter

insta fireInsta Fire is a product that lets you start a fire or charcoal grill in virtually any conditions. Whether you’re out hiking in the snowy mountains or just lighting the backyard grill, InstaFire can get you fired up almost instantly. Konnel Banner and Frank Weston created the product because they are both avid outdoors men who know that fire can be the difference between life and death in the wilderness. They’s pitch the product to the Sharks in episode 718.

Insta Fire looks like a course powder. It’s made from volcanic rock, wood pellets, and paraffin wax and will light almost immediately and sustain a hot flame for several minutes – long enough to ignite even wet firewood. It’s a must have product for anyone who camps and hikes or spends any serious amount of time in the wilderness. If you’re caught outdoors without fire, you can’t cook or even have safe drinking water, never mind the need for heat if things get cold.

As for the backyard barbecue, it’s a better solution than lighter fluid. Not only is Insta Fire safer, it won’t impart an odor on the charcoal or food. It almost looks like magic! The product is readily available on Amazon and comes in big buckets or boxes of single use pouches. The guys likely want a Shark to help with getting into big box retail. Will a Shark light up over this opportunity?

My Take on Insta Fire

Back in the day when I’d strap a pack on my back and disappear into the woods of New England for a few days, I would’ve definitely have some of this in my back pack. There were many times I spent a cold night without fire due to rain or snow – Insta Fire would have been perfect.

It would have been handy when hurricane Sandy put our power out for four days a few years back, too. We had a heck of a time starting fires with all the wet wood. I am definitely getting some for the barbecue! I am IN!

Do Sharks get Fired Up?

This is an interesting product and this pitch could go either way. It has “wow factor,’ particularly when Mr. Weston lights some of the product in his gloved hands. The thing that the Sharks will wonder about is why the business isn’t further along. They’ve been around since 2008 and haven’t made a big splash – until jumping in the Tank. Mr. Wonderful always lambastes entrepreneurs if they aren’t profitable in 3 years, so these guys could be in for some witticisms from the Wonderful one.

If they have solid numbers and steady growth, they may garner some interest from the Sharks with big box retail connections. This is a company Robert could invest in if the deal was right, he could bring Insta Fire along with him while looking for gold with his Gold Rush Nugget Buckets!

I really don’t have a firm grasp on how this pitch goes, but I hope they get a deal. For something that burns so hot, it’s a cool product!

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob and more.


  1. Bonnie Jones says

    Frank Weston is a fake, and lier, he didn’t invent insta fire , Gary T the true inventer. Frank is nothing but a theft.

  2. Bonnie Coombs says

    They didnt have to perfect shit my dad. Had it perfected. I can remember him when u was real little, bending down in the fire place working on his product. He’s the one who was in that storage shed protecting insta fire not Frank Weston. Just saying. Couldn’t they come up with there own story. What a winner. My dad Gary Jones is the man behind instafire. Dad you are a genius. I love and miss you.

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