3 Wheel Scooter – Sway Motorsports

Rob Merlino

3 wheel scooterJoe Wilcox wowed the crowd at this yearโ€™s CES in Las Vegas when he showcased his 3 wheel scooter powered by lithium batteries. The three wheel tilting trike is the signature product for Wilcoxโ€™s Sway Motorsports. Itโ€™s designed for urban transportation and hasย moreย maneuverability than standard trikes and scooters.

The secret is in the sway โ€“ hence the name Sway Motorsports. Instead of steering like a traditional 3 wheel scooter, riders steer by leaning or tilting in the direction they want to go. Since the vehicle has three wheels, tilting doesnโ€™t cause the rider to wipe out. The extra wheel also adds 50% more braking power.

Wilcox is looking for a Shark to help him steer the course with production of the 3 wheel scooter and heโ€™ll ask them for an investment in episode 623. Depending on the model you choose, Sway Motorsports hasย a 3 wheel scooter that holds a charge for 4 โ€“ 6 hours and has top speeds of 40-60 MPH. Wilcox is accepting pre-orders on his website for a $100 deposit; the final cost, depending on the model, is $8,000-$11,000.

My Take on the Sway 3 Wheel Scooter

I just sold my 2 wheel scooter. I bought it when gas was $4+ per gallon and put about 7,000 miles on it. It got about 120 MPG, so it paid for itself. Iโ€™ve been looking at the Can Am Spyder, but at nearly $30K, itโ€™s an expensive toy. Sway Motorsports could be a good substitute for the Spyder since Iโ€™d just be using it for local motion. It looks like a blast to drive, but I wish I could test drive it before committing to a roughly $10,000 purchase.

The other problem is the range โ€“ the top of the line model only goes 60 miles before needing a recharge, which is a limiting factor, at least for me. For the urbanite whoโ€™s using it to commute, itโ€™s probably perfect. Iโ€™m not sure the Sway would survive the onslaught of Boston potholes either.

I like this product and if it could go mainstream, it would probably be successful.

Are Sharks Swayed?

Even though we saw the Air Car get an investment a couple weeks ago, motor vehicles are a tough sell in the Tank. Itโ€™s very costly to jump through all the regulatory loopholes and getting enough inventory produced is challenging. A Shark would need to see solid sales before parting with his or her money.

I get the impression that Sway doesnโ€™t have any inventory โ€“ hence the pre-ordering. Without inventory, there arenโ€™t any sales. A hundred dollar deposit isnโ€™t much of a commitment on the part of a buyer, theyโ€™ll still need to come up with another $9,000 or more. If Wilcox gets screwed by people not accepting delivery after pre-ordering, he could be underwater before he even starts. Being underwater is never a good thing when there are Sharks around!

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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