Bon AppéSweet Shark Tank Update — Shark Tank Season 17
Founded by a deployed mother, Bon AppéSweet blends fruit-sweetened chocolate, clean ingredients, and purpose-driven entrepreneurship into a dessert brand that stood out on Shark Tank.
Thereasa Black entered the stage of “Shark Tank Season 17 Episode 9,” with an incredible vision of making chocolates that are healthy. She pitched her brand, Bon AppéSweet, and she made multiple chocolate bars for people who love chocolate.
But the big question is: whether the Sharks would like to take a bite of her chocolates or will they decide to pass?
About Bon AppéSweet
| Category | Details |
|---|---|
| Business Name | Bon AppéSweet |
| Founder | Thereasa Black |
| Industry | Food & Beverages |
| Product | Chocolate bars |
| Investment Asked | $75,000 for 10% equity |
| Deal Status | Deal secured with Rashaun Williams and Robert Herjavec |
| Deal Outcome | $175,000 for 20% equity |
| Valuation | $750,000 |
Thereasa Black served in the Navy as a Surface Warfare Officer until 2019, when she decided to return home. She also pursued a Bachelor of Arts in Advertising in 2005. When she returned, she ultimately realized that her little daughter loved chocolates and desserts, but all of them contained processed sugar.
That is when the idea of making chocolates with healthier ingredients came to her mind. In February 2021, she commenced her brand, Bon AppéSweet. At this time, her brand is recognized for date-sweetened chocolate bars containing no sugar alcohols.
Moreover, in all of her desserts, she uses fruit-based sweeteners, with no soy or gluten. Also, the cacao used in her products is sourced directly from Peru, aligning with her vision.
Now, let’s have a look at her Shark Tank pitch and how the Sharks reacted to her products.
Bon AppéSweet Shark Tank Pitch
Thereasa Black stormed the Tank seeking $75,000 in exchange for a 10% stake in her brand, further valuing her company at $750,000. She presented three types of chocolates to the Sharks, including Golden chocolate, Better than milk chocolate, and Pumpkin Spiced Warrior.
Thereasaj amazed all the Sharks with her simplicity and her brilliant background.
After tasting the chocolates, most of the Sharks, including Rashaun Williams and Kendra Scott, were in awe of her product. On the other hand, Kevin O’Leary wanted to know the calorie count. Though the calorie count will not change, the chocolates contain antioxidants and vitamins.
When Robert Herjavec asked her how she learned to make chocolate, her response stunned the Sharks. Thereasa watched YouTube videos and learnt the skill. Because of her advertising knowledge, she also knew about packaging. Despite the impressive details, Kevin O’Leary and other Sharks wanted to know about the financials.
Thereasa responded by sharing her landing cost of $2.48, while the retail cost in D2C stood at $8.50. She also took this opportunity to tell Sharks that her brand is in 376 Walmart stores and Whole Foods. Additionally, her Walmart sales are $100,000, and in 2023, she launched in Whole Foods.
Furthermore, the game-changing moment on the Tank came when she shared that she had already secured $750,000 in 2024 at a $4 million valuation. Robert Herjavec wanted to know about her sales in 2024, which stood at $526,000, yet she did not make any profit.
Undoubtedly, the numbers were interesting, but let’s see if Bon AppéSweet gets an offer from any Shark.
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What Makes Bon AppéSweet Unique?
There are various reasons why Bon AppéSweet is unique. Let’s look at some of those reasons:
- The most unique thing about Bon AppéSweet is its approach. Unlike traditional chocolates that rely on artificial flavors or processed alternatives, Bon AppéSweet chocolates are made from dates.
- Moreover, the brand stands out for its clean-label integrity, as its products are plant-based and dairy-free.
- Their vision ensures that consumers with dietary restrictions can enjoy desserts without any compromise.
Did Bon AppéSweet Get A Deal On Shark Tank?
When Thereasa requested a $700,000 line of credit to launch its products in Sam’s Club, Rashaun Williams decided to make an offer. He offered $75,000 for a 10% stake, exactly what she asked for, without negotiating the terms.
That is when Kevin O’Leary and Lori Greiner backed out after sharing that she had a brilliant offer. They advised her to take Rashaun’s offer. Consequently, Kendra Scott gave the same advice, noting that she is one of the brilliant entrepreneurs ever to walk through the doors of Shark Tank.
Yet, here comes a twist. Robert Herjavec offered $100,000 alongside Rashaun in exchange for an additional 10%. Thus, Robert and Rashaun teamed up and offered $175,000 in exchange for a 20% stake in the brand. The deal was secured on the same terms.
Bon AppéSweet Shark Tank Update
After they appeared on Shark Tank, they launched a Shark Tank 37% Cacao chocolate bar for $8.50 on their website. Currently, they are also offering free nationwide shipping.
Where Can You Buy It?
You can purchase Bon AppéSweet chocolate bars at Walmart, Whole Foods, and directly from their official website without paying any shipping charges. Also, you can check their Instagram page for more updates.
Quick Summary
- Thereasa Black appeared on Shark Tank, pitching her brand, Bon AppéSweet, and seeking $75,000 for 10% stake.
- Bon AppéSweet made plant-based chocolate bars that contain natural sweetness using nature’s favorite dates, unlike processed sugar.
- The deal was closed with Rashaun Williams and Robert Herjavec.
