Cabana Boys Events Shark Tank Update — Shark Tank Season 17
Cabana Boys Events redefined party hosting by blending professional hospitality, high-energy entertainment, and strict safety standards on Shark Tank Season 17.
Nelson Brooks entered the stage of “Shark Tank Season 17 Episode 9,” with his Boys, pitching his brand, Cabana Boys Events. It is a brand offering party host services to almost every event in different cities and locations.
Now the big question is whether the Sharks would like to invest and whether they would pass.
About Cabana Boys Events
| Category | Details |
|---|---|
| Business Name | Cabana Boys Events |
| Founder | Nelson Brooks |
| Industry | Hospitality |
| Product | Party host services |
| Investment Asked | $225,000 for 10% equity |
| Deal Status | Deal secured with Kendra Scott |
| Deal Outcome | $225,000 for 32% equity |
| Valuation | $2.25 million |
Nelson Brooks completed his Bachelor of Business Administration (BBA) and, in 2020, realized he wanted to start a party-focused business. He founded Cabana Boys Events, a go-to party host brand that brings charisma to the hospitality industry.
Cabana Boys Events is a vibe service provider specializing in birthdays, divorce parties, game nights, brunches, holiday events, and corporate parties. They provide every service imaginable, including butlers, bartenders, Spotify DJs, lotion applicators, hype men, amateur photographers, and more.
They are currently offering services in 11 locations, including LA, San Diego, Miami, Destin, Savannah, Charleston, Nashville, Scottsdale, Arizona, Orange County, and Palm Springs. Moreover, once a client books them, they ensure that the boys bring charm and energy to their party.
All of them are background checked, trained, and licensed before going to the party. Though Nelson’s presence on the Tank brought excitement, let’s look at the pitch and whether he will be able to secure an investment.
Cabana Boys Events Shark Tank Pitch
Nelson Brooks came on the Tank seeking $225,000 in exchange for a 10% stake in his brand, further valuing the brand at $2.25 million.
He presented live experience to the Sharks by offering Rashaun a Vodka Martini, a Tipsy Cabana Boy for Kevin and Lori, and a Nashville experience to Kendra and Robert. Undoubtedly, it was an excellent presentation, and all the Sharks loved it.
Of course, after a wonderful experience, the Sharks wanted to know the financials. Nelson told the cost of Kendra’s birthday party, which was $80 per hour per bartender. He also shared that the most popular party was in Scottsdale and cost $550.
Robert Herjavec asked about his profit. Nelson shared that they currently have a 57% profit margin, lifetime sales of $3.6 million, and in 2025, they made $567,000.
Furthermore, he said he lost $146,000 in 2024 because the brand hired a growth marketer who provided no services. Also, he spent on advertising and digital marketing that yielded zero return on investment (ROI).
However, because it is a service-based business, some of the Sharks were skeptical.
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What Makes Cabana Boys Events Unique?
There are various reasons why Cabana Boys Events are unique. Let’s list some of those reasons:
- This is a completely new category of party hosting services. Cabana Boys Events bring charisma and professionalism to a party, rather than strippers or escorts.
- The business has set clear boundaries for its employees. They ensure that their staff does not work as babysitters, drivers, or adult entertainers.
- Also, Nelson’s background helped him establish scalable systems and business discipline. Every Cabana Boy is trained professionally and insured.
Did Cabana Boys Events Get A Deal On Shark Tank?
Nelson told the Sharks at the beginning that he wanted to make this investment to hire a director of customer experience. One of the major issues in his business was hiring boys to provide these services.
Nevertheless, when Robert heard about the money that they lost in 2024, he was no longer enthusiastic about the brand. So, he did not want to invest in a services-based company, and he bowed out of the deal.
Kevin O’Leary was concerned about the scalability issue and decided to withdraw from the deal negotiations. Similarly, Lori Greiner told the founder that, in her view, he does not need an investment. So, she stayed out of the deal.
Rashaun Williams, too, bowed out because he simply could not understand the services business. Now all the eyes were on Kendra Scott, and she offered a deal, but at a lower valuation. Consequently, she offered $225,000 in exchange for a 40% stake in the company.
After the negotiations, Kendra dropped the equity to 32%. Hence, the deal was secured at $225,000 in exchange for a 32% stake in the brand.
Cabana Boys Events Shark Tank Update
After the episode aired, Cabana Boys Events got more visibility. Also, as they secured a deal with Kendra Scott, they are now on track to launch services in all the above-mentioned locations by using the code Shark Tank. You can book a party on their official website by January 31 and get a limited edition pink tote bag.
Kendra, who has launched 25,000 events in a single year, will scale Cabana Boys Events’ services to more parties and cities.
Where Can You Buy It?
You can book their services on their official website, and you can also choose from the services and locations. Moreover, if you want more updates, you can check their Instagram page.
Quick Summary
- Nelson Brooks came on the Tank asking for $225K in exchange for 10% stake, pitching his brand Cabana Boys Events.
- Cabana Boys Events is a party host service-based company. It offers services for different occasions and parties, including birthdays, game nights, corporate parties, and more.
- The deal was closed with Kendra Scott for $225K in exchange for 32% stake.
