Edible Architecture Shark Tank Update — Shark Tank Season 17
Edible Architecture brings a creative, grown-up twist to festive food traditions with its unique charcuterie building kits that captivated viewers on Shark Tank Season 17 Episode 7.
When Avital Ungar stormed onto the stage of Shark Tank Season 17 Episode 7, she brought with her a savory twist for the holidays. Avital pitched her brand, Edible Architecture, at its debut with a playful Charcuterie Chalet Kit. Her idea and innovative kits were perfect for the holiday season.
Here is a closer look at her Shark Tank pitch. The question that looms is whether the Shark will take a bite of the grown-up twist or Avital will have to go empty-handed.
About Edible Architecture
| Category | Details |
|---|---|
| Business Name | Edible Architecture |
| Founder | Avital Ungar |
| Industry | Food & Beverages |
| Product | Charcuterie Chalet Kits |
| Investment Asked | $150,000 for 10% equity |
| Deal Status | Deal secured with Lori Greiner |
| Deal Outcome | $150,000 for 18% equity |
| Valuation | $1.5 million |
Avital commenced her journey in the local food world by opening her brand, Avital Food & Drink Experiences, in 2011. Moreover, her company offered immersive dining experiences and progressive food tours to the foodies.
The idea of a grown-up Charcuterie Chalet kit struck her mind in 2021. During the holiday party, she asked her employees and their families to organize a charcuterie assembly activity.
After the delightful event, she decided to pitch the concept of Edible Architecture to every one of her clients. Consequently, she thought that the savory charcuterie twist can be enjoyed by every adult with a glass of wine. As kids design their sugary gingerbread houses, the adults finally have a signature creation.
Rather than icing and candy, the charcuterie build includes cheeses, crackers, curated meats, and other savory elements just like the traditional boards.
The vision behind their signature build was to offer a creative outlet around the festival season. Edible Architecture’s popularity grew from its website to retail, and now it can be found on the retail shelves nationwide.
Certainly, the product is unique with a huge target audience; however, let’s have a look at their pitch and how the Sharks reacted.
Edible Architecture Shark Tank Pitch
Avital Ungar came into the Tank asking $150,000 in exchange for a 10% stake, further valuing the company at $1.5 million. She started off with a blissful presentation of a sugary gingerbread house, and then pitched her alternative made for adults.
A delicious holiday charcuterie board, which is indeed a gourmet goodness with no stale cookies. Each Charcuterie board kit brings grated parmesan snow, nuts, salami, brie, and olive ornaments.
The Sharks, especially Kevin O’Leary and Lori Greiner, were all perked up when they were asked to create their own charcuterie board house. Avital took this opportunity to share the three different kits they offer, including a charcuterie Chalet Kit, a mini charcuterie chalet kit, and a charcuterie tree kit.
Though the concept sounded a bit weird to Kevin, Lori was all in to hear about the sales. The founder of Edible Architecture shared that 2024 was their first year on retail shelves, and they generated $123,000 in revenue.
In 2025, they earned $1.17 million, along with POs (Purchase orders) and commitments from many nationwide consumers.
She took the plunge to share the landing cost and selling cost of the Classic Charcuterie Chalet Kit. It sells for $29.99 on retail, while it wholesales for $14.29. The landing cost of the kit was $10.68.
Daniel Lubetzky wanted to know if they are making any money out of the revenue, and Avital said that out of the first year’s revenue, her gross profit was $11,000.
As Daniel noted, as per the current pace of growth, Edible Architecture would cross $2 million in sales, but the Sharks were still skeptical about the future growth.
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What Makes Edible Architecture Unique?
There are various reasons why the savory twist of Edible Architecture is unique. Let’s look at some of those:
- High-Quality Elements: Edible Architecture Charcuterie Chalet Kits are a premium product, featuring meats, gourmet accessories, and multiple cheeses. It was detailed and curated for visual appeal from elements like Parmesan snow to edible olive ornaments.
- A Gourmet Twist: For years, kids have been building sugary gingerbread houses during holidays, especially around Christmas time. Thus, Avital redesigned this nostalgic ritual for adults using upscale ingredients. It creates a brilliant new culinary category that is both playful and made for grown-up tastes.
- A New Category With Wide Appeal: As it creates a whole new category for holiday entertainers, foodies, and anyone who loves charcuterie, its crossover appeal is one major factor behind its retail growth.
Did Edible Architecture Get A Deal On Shark Tank?
Undoubtedly, Kevin O’Leary’s early reaction was weird as he thought that by creating an alternative to gingerboards, she had made a mistake. Citing the same reason and bluntly sharing that the kids might start crying after seeing the Charcuterie board, he refused to make an offer.
Barbara Corcoran shared that she hosted a lot of girls’ parties, and the product looked like a disaster, which is not visually appealing. Her direct response was discouraging for the founder, as she bowed out of the negotiations.
On the contrary, Lori wanted to know why she needed the funds, showing interest in the brand. Avital responded by saying that she needed the money to fund her POs and scale. However, Daniel Lubetzky also told her that the product is not for him, further staying out of the negotiations.
Daymond John shared his past experiences when he funded the POs, and told the founder of Edible Architecture that many things can happen in this deal. Thus, he decided to pass on the offer.
Now, all eyes were on Lori Greiner, and Avital Ungar had huge expectations from her. Lori made it clear that she is not going to fund the POs, offering a deal of $150,000 in exchange for a 25% stake. Indeed, this offer was the only one she had on the table, and Avital decided to counter with 17%.
Despite the counteroffers, the deal was secured with Lori Greiner at $150,000 in exchange for an 18% stake in the company.
Edible Architecture Shark Tank Update
After the Shark Tank episode aired, Edible Architecture got more views across the nation. They are currently running a holiday discount of $50 on their website, along with free shipping.
Where Can You Buy It?
You can purchase the Charcuterie Chalet Kit directly on their official website with nationwide shipping available. Also, the product is available on the retail shelves of many prominent retail stores. For any more updates regarding the product, you can check their Instagram page.
Quick Summary
- Avital Ungar entered the “Shark Tank Season 17 Episode 7,” pitching her brand, Edible Architecture, with an innovative idea of building Charcuterie Chalet houses, instead of sugary gingerbread houses.
- She came in seeking $150,000 in exchange for a 10% equity stake in her brand. She also shared with the Sharks that she sells three different kits.
- The deal was secured with Lori Greiner for $150K in exchange for 18% equity.
