Electra

electraFran Harris wants the Sharks to drink up and invest in Electra, her healthy sports drink, in Shark Tank episode 1210. Harris is a former WNBA Basketball star who claims to have consumed “tons of hydration drinks over the past 30 years” is not only a WNBA Champion, she’s a former health & beauty sales executive with Proctor and Gamble. She didn’t like the options available to her in the hydration drink category (a $23 billion market dominated by Gatorade), so she set out to develop her own.

She has three flavors: Passion Punch, Oh Yeah! Orange and Litty Lemonade. There are no artificial colors or ingredients and each 16 ounce bottle is loaded with vitamins, amino acids, antioxidants and electrolytes. She helped launch the company in early 2020 with an IndieGoGo campaign that raised $7212.

Harris is no stranger to TV. In addition to playing competitive collegiate and professional sports on TV, she’s a former announcer on ESPN and she’s appeared as a life and business coach on Good Morning America, Today, CNN, CNBC, and MSNBC. Fran definitely has the drive and personality to make it as an entrepreneur, she’d like a Shark to help her navigate the waters and get broad retail distribution.

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Electra Beverages

Electra Shark Tank Recap

Fran will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Daymond John. that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Electrawill be available on Shark Tank Blog once this episode airs.

Electra Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Electra & Fran Harris as more details become available.

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